Ruby Lam Email & Phone Number

Hong Kong Sar

• Contribute to the implementation of marketing strategies.• Support, plan and organise online and offline marketing activities and events to raise brand awareness.• Liaise with with stakeholders and vendors (PR agency, Production House etc.) to promote success of activities and enhance the company’s presence and manage the budget.• Prepare content for the publication of marketing material and oversee distribution.• Design marketing materials such as event banners, posters, leaflets.

Hong Kong

• Developed and implemented online marketing promotions for fashion and lifestyle products.• Identified and collaborated with KOLs and business partners for joint promotional activities.• Created engaging social media content and reels daily.• Analysed sales data and market trends to inform decision-making.• Planned and executed eDM, SMS and WhatsApp marketing campaigns, including content creation.• Provided design and visual direction across various marketing channels, including eDM, website banners, and social media posts etc.

Hong Kong

• Managed Social Media Platform(FB: MyDressHK / IG: mydresshk) by create engaging social media content and reels.• Responsible for website Fashion blog content.• Lined up with KOLs, business partners for marketing/joint promotion.• Worked with in-house designers and provide recommendations and guidelines for visual direction in website banners and eDM campaigns.• Designed FB/IG Feed visual and photo shooting for new products.

Hong Kong

• Assisted in product planning & executing all marketing activities in different channel such as FB, IG, Media advertising etc.• Co-ordinated with different parties & media partners for marketing projects.• Managed Social media performance, and post content creation.• Assisted in handling online orders, enquiries and complaints.

Chai Wan

• Managed and optimized the performance of an e-shop, including conducting UAT tests prior to promotional launches and identifying website bugs.• Devised and implemented a marketing calendar and promotional strategies to enhance brand awareness through social media (FB/IG), e-shop, eDM and press media.• Coordinated with internal and external parties such as China factory, design house, exhibition contractors and web developer to ensure smooth execution of marketing campaigns and development stage.• Planned and coordinated the execution of international exhibitions, including Maison & Objet Paris and Paperworld Shanghai, to enhance corporate branding exposure.• Managed social media platforms and provided content and shooting direction, for new products launched.• Expanded the brand's reach in the teenage market by collaborating with over 6 local illustrators (Messy Desk, Dustykid, Bulbble, etc.) to boost sales.• Generated more than 10 new product ideas annually for the brand.Independently developed and launched a new e-shop platform - DIYcraft, provide a unique personalisation experience for online shopper.

Hong Kong

• Processed around 100+ purchase orders by preparing samples, order contracts to ensure customer buy-cycle is within schedule.• Identified any potential delivery/production problems beforehand and provided solution to clients.• Coordinated with 6 China suppliers, testing lab to track the sampling and bulk production stages, lab testing results.• Supported sales manager on business promotion by improving the company profile, designing product leaflets and presentation board etc.• Responsible for new product development such as Bath products and hangtag designs.

Hong Kong

• Established material library system on my own and divided into 6 categories and computerise in order to have a better control of the stock level.• Designed and standardised the promotional line sheet for Sales Teams to enhance the efficiency of business promotional process.• Assisted in designing and developing Bath products such as bathrobe, towel sets, muslin blanket etc.• Coordinated and monitored the daily production activities with 7 China factories and sales teams to maintain on-time delivery. Cost negotiation with yarn, dyeing and finishing suppliers/factories.• Resolved technical problems and processed yarns/fabrics testing to ensure the fabrics qualities.

Bachelor'S Degree, Fashion Marketing And Merchandising

Higher Diploma (Institute Of Textiles And Clothing) With Credit, Fashion Design