Ruby Lam Email & Phone Number

Hong Kong SAR

• Contribute to the implementation of marketing strategies.
• Support, plan and organise online and offline marketing activities and events to raise brand awareness.
• Liaise with with stakeholders and vendors (PR agency, Production House etc.) to promote success of activities and enhance the company’s presence and manage the budget.
• Prepare content for the publication of marketing material and oversee distribution.
• Design marketing materials such as event banners, posters, leaflets.

Hong Kong

• Developed and implemented online marketing promotions for fashion and lifestyle products.
• Identified and collaborated with KOLs and business partners for joint promotional activities.
• Created engaging social media content and reels daily.
• Analysed sales data and market trends to inform decision-making.
• Planned and executed eDM, SMS and WhatsApp marketing campaigns, including content creation.
• Provided design and visual direction across various marketing channels, including eDM, website banners, and social media posts etc.

Hong Kong

• Managed Social Media Platform(FB: MyDressHK / IG: mydresshk) by create engaging social media content and reels.
• Responsible for website Fashion blog content.
• Lined up with KOLs, business partners for marketing/joint promotion.
• Worked with in-house designers and provide recommendations and guidelines for visual direction in website banners and eDM campaigns.
• Designed FB/IG Feed visual and photo shooting for new products.

Hong Kong

• Assisted in product planning & executing all marketing activities in different channel such as FB, IG, Media advertising etc.
• Co-ordinated with different parties & media partners for marketing projects.
• Managed Social media performance, and post content creation.
• Assisted in handling online orders, enquiries and complaints.

Chai Wan

• Managed and optimized the performance of an e-shop, including conducting UAT tests prior to promotional launches and identifying website bugs.
• Devised and implemented a marketing calendar and promotional strategies to enhance brand awareness through social media (FB/IG), e-shop, eDM and press media.
• Coordinated with internal and external parties such as China factory, design house, exhibition contractors and web developer to ensure smooth execution of marketing campaigns and development stage.
• Planned and coordinated the execution of international exhibitions, including Maison & Objet Paris and Paperworld Shanghai, to enhance corporate branding exposure.
• Managed social media platforms and provided content and shooting direction, for new products launched.
• Expanded the brand's reach in the teenage market by collaborating with over 6 local illustrators (Messy Desk, Dustykid, Bulbble, etc.) to boost sales.

Hong Kong

• Processed around 100+ purchase orders by preparing samples, order contracts to ensure customer buy-cycle is within schedule.
• Identified any potential delivery/production problems beforehand and provided solution to clients.
• Coordinated with 6 China suppliers, testing lab to track the sampling and bulk production stages, lab testing results.
• Supported sales manager on business promotion by improving the company profile, designing product leaflets and presentation board etc.
• Responsible for new product development such as Bath products and hangtag designs.

Hong Kong

• Established material library system on my own and divided into 6 categories and computerise in order to have a better control of the stock level.
• Designed and standardised the promotional line sheet for Sales Teams to enhance the efficiency of business promotional process.
• Assisted in designing and developing Bath products such as bathrobe, towel sets, muslin blanket etc.
• Coordinated and monitored the daily production activities with 7 China factories and sales teams to maintain on-time delivery. Cost negotiation with yarn, dyeing and finishing suppliers/factories.
• Resolved technical problems and processed yarns/fabrics testing to ensure the fabrics qualities.

Bachelor'S Degree, Fashion Marketing And Merchandising

Higher Diploma (Institute Of Textiles And Clothing) With Credit, Fashion Design