Digital Marketing & Creative Strategy
Current- Developed August’s original brand tone & voice and continue leading our social media and digital marketing strategy for product launches, brand collaborations, thought-leadership campaigns, and evergreen themes. - Contribute and oversee content creation (Content Interns); built our TikTok following from 0 to 360k+ and contributed to our 100M+ impressions across various platforms- Copywrite for a variety of mediums, including: website (itsaugust.co), marketing emails, texts, and social media, product packaging and the #AskAugust blog (for which I translate medical information & instructions from our expert Medical Advisors to be comprehensible/digestible for our Gen Z & Gen Alpha audience). - As needed, I present to school groups about period empowerment, menstrual inequity, period poverty and the importance of comprehensive reproductive health education; 100+ schools across the US & Canada now stock August products in their bathrooms