• Identify and connect with brands that align with company values to execute pop-up shops and events at the Cynthia Rowley store in Montauk, NY• Identify brands to support and sponsor influencer/editor activations by coordinating communication with various partners and overseeing all on-the-ground tasks necessary to successfully execute the event

• Conducted and recorded virtual interviews with Tulane alumni, parents, and other professionals to explore their career trajectory and experience for inclusion in a video library for other students to access in the future • Managed a team of interns by coordinating their outreach, providing feedback, and serving as the liaison between interns and internship directors

• Researched and confirmed virtual interviews with alumni, parents, and other professionals in order to help students explore personal career interests and build a video library for future student access • Interviewed professionals on a wide variety of topics such as their college experience, career development, and their companies’ responses to COVID-19, Black Lives Matter, and other diversity and inclusion efforts

• Hired and managed a team of college-level summer interns focused on PR, Social Media, and Brand Partnerships • Orchestrated all intern programming by conducting weekly meetings to assign tasks, facilitating daily check-ins, and creating in-depth lesson plans• Mentored and guided interns to provide them with a strong understanding of the world of fashion PR and marketing and help them navigate their future career paths

• Launched a monthly content calendar in order to identify, screen, and schedule daily Instagram postings to optimize the brand’s social media presence, organize all content in an effective way, and streamline communication with executives • Create relatable, engaging, and unique Instagram content such as in feed photos and videos, daily stories, and IGTV in order to engage with customers online to increase sales • Oversaw all activity on company Instagram account including monitoring account DM’s, responding to customer concerns, and reaching out to brands/influencers for possible collaborations • Maximized efficiency and success of all major events such as runway shows and influencer activations by curating guest lists, coordinating influencer and celebrity dressing, and overseeing the experience of all VIP Guests

• Revamped social media strategy by implementing a content calendar and developing a stronger influencer gifting program