Ruby Smart Email & Phone Number

United Kingdom

London, England, United Kingdom

At the Anna Freud Centre, my role as Internal Communications Lead required me to work with colleagues across the organisation, coordinating communications across divisions and working to ensure the voice and perspectives of colleagues are heard, and acted upon. A large part of my role was to engage with colleagues, to raise awareness of new developments and their opportunities to shape them, and to ensure that colleagues are aware of the support and available to them. I took on the additional role of Digital Champion, utilising my interest in making digital tools accessible and equitable for all colleagues at the organisation.• Developing the organisation’s first internal communications strategy, aligned with organisational priorities as well as the EDI and People strategies• Coordinating an internal communications channel audit in order to identify and define organisational requirements for the internal communications function• Coordinating, editing and distributing weekly and monthly internal newsletters to all colleagues across the Centre, using Mailchimp• Maintaining and updating the intranet, using our CMS and working with colleagues across other functions to ensure relevance and accuracy of information• Working with wider Communications team to align messaging and brand tone, both external and internal• Supporting on the launch of the organisation’s new EDI strategy, and leading on internal communication plans around this• Supporting on the implementation of the organisation’s overall new strategy and vision, working closely with several teams to develop communication plans around this• Developing a series of internal activities, including talks and presentations involving internal and external speakers, to encourage information sharing and learning throughout the organisation• Working to ensure that all communications promote the diverse cultural needs of colleagues and fully embrace inclusivity

London, England, United Kingdom

• Assisting with the implementation and development of the school’s Social Media Strategy• Working with the wider school leadership team to meet the School’s Strategic objectives• Supporting the Sales and Marketing team in delivering a high-end digital online presence, through (and not limited to) SEO, Google Analytics analysis and reporting, social media platforms: Instagram, Facebook, Twitter and LinkedIn• Developing and manage innovative and creative content campaigns across multiple digital & print channels• Gathering, copywriting and editing news stories for publication on the school website, social media and in printed materials• Pro-actively encouraging contributions of news from staff and students, capitalising on my close inter-departmental relationships within the organisation• Producing and collating information for printed materials such as prospectuses, leaflets, newsletters and the annual school magazine• Having an active role in the preparation for key marketing events including Open Evenings (translating these into online events during the Covid- 19 pandemic)• Making data- led decisions for future campaigns and projects using information gathered through audience- insight surveys • Working with suppliers and designers to ensure timely and cost-effective delivery of design & print projects• Keeping abreast of key trends within the industry and experimenting with new trends when opportunities arise• Producing monthly reports for leadership planning meetings, led by data from Google Analytics as well as social media platforms• Redesigning and launching the new school website, followed by ongoing maintenance and updating of the website, using a CMS• Developing clear brand guidelines to ensure consistency of brand image and furthering the reach of our positive reputation beyond our existing community• Assisting sales team with the design and implementation of their communications plans for international markets

• Supporting the IT Business Change team to deliver IT Change through communications and marketing, with a focus on Heathrow’s digital transformation• Support awareness and engagement activities and communications campaigns for the Heathrow IT Business Change team• Manage the creation of communications and marketing materials and support the team on identifying and distributing relevant materials for events and other engagement activities• Liaise with suppliers to create high quality materials• Manage internal websites and communication channels, writing and uploading copy and promoting new content in various communication and engagement channels• Create multimedia content for use in digital channels, to include videos• Identity positive news stories relating to Heathrow’s digital transformation• Creating and Proofreading copy including education materials, news stories, case studies etc• Monitor feedback channels and respond to queries from colleagues. Seek out feedback after events and campaigns to direct future campaigns• Support the team to ensure consistency of digital and print materials in line with agreed brand, style and tone of voice• Help design events and coordinate existing events to include creating stand materials, managing invitations, booking space, catering and managing set up• Support with ad-hoc IT change projects as and when required

Hammersmith

This role was a demanding and varied one, which required the ability to manage time effectively and prioritise several important task at once. It is a role that required interaction with staff members, students aged 16-19 years of varied learning abilities and external suppliers.Roles and responsibilities included:- Maintaining internal and external communications with current and prospective students through engaging emails- IT and editing processes for website and print formats such as large poster advertising campaigns, printed leaflets, merchandise etc.- Creating demand and interest for applicants to the sixth form, which is an inclusive 16-19 college environment through boosted social media posts and engaging printed adverts.- Liaising with print and design companies for products such as the Sixth Form prospectus, Higher Education Destinations booklet and internal marketing resources. - Building connections with local authority figures through events such as official openings of new buildings, visits from external guests and showcase events for students work.- Maintaining the look and aesthetic of the Sixth Form, through updating of internal images and photographs which are displayed in all the buildings, signs around the Sixth Form and any renovation work.- I have a strong awareness and knowledge of Safeguarding and Child Protection policies as well as up to date Ofsted requirements.- Use Adobe Suite programmes to design print and digital products- Managing department budget- Optimising of SEO for the Sixth Form website

My position as Assistant Director for Explore Learning's North Cheam centre was varied and demanding. My roles included managing the rota for our part- time staff, monitoring their pay scales and adjusting when required through regular appraisals. Additionally I often managed the tuition centre by myself, and so am able to supervise various members of staff as well as over 100 children throughout the day. I also had roles in marketing and recruitment, which were demanding and fulfilling. The role of manager resulted in me achieving a St John's Ambulance Paediatric First Aid certificate, as well as an awareness of Ofsted regulations and Safeguarding procedures. My position in Explore Learning required me to attend several training days as part of my ongoing self- development programme, and so I have covered staff management, advanced marketing training as well as other sales and communication based areas of focus.The position has expanded my understanding of childcare, education of children between the ages of 4 and 14 years, and team work.

Nottingham

Studying at the University of Nottingham as a BA Hons in American and Canadian Literature, History and Culture.

Nottingham, United Kingdom

Working as a waitress and bar tender, serving food and drinks to customers of all ages and needs. Adhering to health and safety regulations in order to provide a first rate level of customer service. Processing cash and card transactions efficiently. Working in an approachable and professional style.Hitting and exceeding sales targets, promoting offers and bringing in loyal customers.

Cheam, Surrey

Editor of Sixth Form magazine. Formatting and collating the publication, working with both the student and staff body. Use of editorial and formatting programmes. Working to tight deadlines. Communicating.

Cleaning, coordinating with other parish members, working to a tight deadline.