Ruby Sparks Email & Phone Number

Seattle, Wa, Us

• Drove business development, securing growth and forging strong client bonds, directly driving $2M in sales• Managed 20+ diverse and cross-functional team members (Marketing Analytics, Market Research, Go To Market Strategy, Thought Leadership), ensuring high-quality deliverables, and strict adherence to client timelines• Identified and captured key business opportunities, enhancing company revenue and client portfolio• Partnered with experts to devise solutions that resonated with… Show more • Drove business development, securing growth and forging strong client bonds, directly driving $2M in sales• Managed 20+ diverse and cross-functional team members (Marketing Analytics, Market Research, Go To Market Strategy, Thought Leadership), ensuring high-quality deliverables, and strict adherence to client timelines• Identified and captured key business opportunities, enhancing company revenue and client portfolio• Partnered with experts to devise solutions that resonated with clients, bolstering approval rates and project acquisition• Supported wide-ranging company initiatives, aligning project contributions with overarching goals• Orchestrated team efforts towards stellar project execution, upholding a benchmark of excellence• Ensured transparency and continuity in operations through comprehensive project management and reporting• Cultivated and expanded multi-million-dollar client accounts, demonstrating resilience in a fluctuating economy• Steered marketing strategy and product launch projects, from inception to realization, across diverse market segments• Instituted social listening and analysis methodologies for enhanced audience understanding and engagement• Created and managed processes for Tier 1 – Tier 3 product launches across marketing and engineering teams• Developed and facilitated thought leadership methodology, leading to new client acquisitions and impactful thought leadership pieces for multiple products and categories (security, cloud, AI), covering research, story development, copywriting, and brand-specific design Show less

• Managed and nurtured crucial client relationships, ensuring satisfaction across Microsoft's diverse client portfolio• Generated $1.5M in annual sales, demonstrating exceptional sales acumen and effective client engagement strategies• Led rebrand and relaunch of a B2B product, implementing a multi-channel strategy across both public and field sales• Authored and produced a pivotal Thought Leadership white paper on a security product, overseeing all stages from research to design… Show more • Managed and nurtured crucial client relationships, ensuring satisfaction across Microsoft's diverse client portfolio• Generated $1.5M in annual sales, demonstrating exceptional sales acumen and effective client engagement strategies• Led rebrand and relaunch of a B2B product, implementing a multi-channel strategy across both public and field sales• Authored and produced a pivotal Thought Leadership white paper on a security product, overseeing all stages from research to design, establishing it as a key content piece• Created and implemented a Power BI dashboard to effectively measure and analyze marketing team efforts, providing critical insights for enhanced marketing strategies• Successfully led the migration to Highspot at CVS, demonstrating adaptability and proficiency in adopting and leveraging new technologies for process optimization• Directed teams to deliver high-quality outcomes, focusing on efficiency, precision, and client satisfaction in all projects• Established and led dynamic teams on a variety of marketing strategy projects, showcasing versatility and leadership • Developed, launched, and managed a comprehensive process for customer evidence and story development Show less

Greater Seattle Area

Microsoft• Oversaw a $1M+ channel acceleration program, enhancing impact measurement and securing future funding through demonstrated ROI• Led a global vendor team to lead a partner acceleration program, boosting bundled offers, services, and GTM speed• Innovated a measurement strategy to quantify program impacts, playing a key role in securing future program funding • Played a crucial role in the Windows 10 Education launch, developing and executing strategic plans that ensured… Show more Microsoft• Oversaw a $1M+ channel acceleration program, enhancing impact measurement and securing future funding through demonstrated ROI• Led a global vendor team to lead a partner acceleration program, boosting bundled offers, services, and GTM speed• Innovated a measurement strategy to quantify program impacts, playing a key role in securing future program funding • Played a crucial role in the Windows 10 Education launch, developing and executing strategic plans that ensured consistent messaging across channels• Established audience goals with cross-channel activities, metrics, and timing––ensuring messaging consistency in education content and company-wide events• Managed the creation of the Windows 10 Education hero marketing asset, coordinating with vendors and stakeholders for comprehensive field enablement and customer engagementAT&T• Devised an integrated content strategy and planning tool, aligning business portfolio campaigns with annual themes, KPIs, and hero contentGroup Health• Produced a comprehensive annual marketing plan across member portfolios to inform marketing priorities and budgets• Identified and filled gaps in marketing metrics, developing a top-down, data-driven approach that was eagerly adopted by senior leadership• Led marketing strategy during a major acquisition with Kaiser Permanente, ensuring seamless execution of a comprehensive annual marketing plan amidst organizational shifts Show less

Greater Seattle Area

Greater Seattle Area

Complete strategic analysis on widespread HTML5 adoption amongst developers and large technology enterprises (Google, Apple, Microsoft, Amazon).

Greater Seattle Area

Managed customer loyalty initiatives through strengthening customer communication strategy

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Asian Studies

Asian Studies, Japanese Language And Culture