Ruby Tseng Email & Phone Number

- Lead cross-functional project for data products to optimize business processes and supportmanagerial decision making; products such as precision marketing function in APP, dashboard, Integrated customer database.- Deal with 80% of business systems and complicated business flows in Cathay Life Insurance to support Integrated customer database. Applied data-driven marketing strategy in 290 business branches; The reach rate grew from 40% to 80% and the conversion rate increased from 10% to 20%.- Responsible for product management and worked closely with the Business, IT, Data science team; talented in defining the objective of the product, building workflow, identifying data-flow of system's infrastructure and updating development specifications as well as the product launch.

- Analyze business model of 290 branches in business channel; like organization, work flow, sales pattern, etc for aliening Marketing and CRM strategy of headquarter.- Analyze transaction data to segment customer, find appearance and behavior of our customer; apply the insight to precision marketing and CRM strategy.

台灣 新竹縣市

Designed and imported new POS system to support marketing strategy - Combined transaction and external data to detect the function should be developed.- Introduced new functions such as (1) show real time customer behavior (2) flexibly add new external factors- Result: Entrepreneur can make real time decision for marketing strategy.

台灣 台北市

- Data Analysis: Analyzed data from users on Facebook and found insight to support content and marketing strategy on Fan page.- Social Media marketing: Made proposals of content and engage students on Fan page.- Reseults: Reach rate growth 5 times, interaction rate 4 times.

台灣 台北市

Delivered the analysis to different business section- Found potential group of mobile banking and understood users’ life journey; figured out the business model of mobile banking and set data tracking code.- Analyzed Taobao users’ buying and paying behavior; developed suitable marketing strategy for mobile payment.- Finding online loan application process breakpoints and optimize users’ experience on website.

Master'S Degree, Service Science, Gpa: 4.18/4.3

Activities and Societies: (1) Design thinking workshop (2) Editor of Annual journal for ISS communities- User Experience Research.

Bachelor'S Degree, Finance, General

- Financial Management - Statistical Analysis - Derivative financial products - Investment Banking