Manager
CurrentLead Content Marketing and Production Team - Achieved No. 1 SOV in 3 years. (Ranking of Taiwan OTT Brands) .Total volume increased 300%.- Planning strategies to increase Brand Voice and Awareness.- Active users growth 50% in one year. - Define and execute marketing strategy for special streaming event, ex. Mnet ASIAN MUSIC AWARDS ,Golden Horse Film Award, Golden Bell Awards, Golden Harvest Awards, Hito Music Awards , Taipei Film Awards and President office Concert . These special event attracted more then 10M viewers.- Dig out new business opportunity in NFT, Metaverse ,short film and VR/AR/XR field- Analyze data and user research to achieve business goal.2015/5~2018/3Lead Content Production and Curation Team- Build up a whole new content operation team in Far EasTone. - Define product Vision, Mision & Values.- Planning product differentiation strategy.- Managing a team of producer, transcoding ,editor and visual designer.- Set up operation framework with cross department.- Growth user retentaion and engagement.- Analyze data and user research to achieve business goal.