- Supported the go-to-market product launch for the“Big Data Model” AI software development by uncovering market insights and ensuring that the solution addresses customers' needs.- Strategized and created the product launch video by providing the story board and coordinating video production, introducing the product to 100 attendees at the launch event.- Collaborated with clients to leverage quantitative data and actionable insights to train and enhance the machine learning models and develop AI-driven personalization messages.

- Assisted luxury brands including Scarosso and Ferragamo to strategize and launch their campaigns across Farfetch App and other social media channels by designing content and ads. - Crafted advertising taglines for the Farfetch App’s opening screen and designed fashion styling boards that aligned with brand guidelines.- Analyzed and optimized historical campaigns to increase click through by 46% and conversion rates by 33% through developing effective product showcases.- Coordinated social media and influencer marketing campaigns with Key Opinion Leaders by managing $8K worth of contracts and overseeing photoshoots and product selections.

Research Project: - Mis(information) about COVID-19 Vaccination on Twitter.- Meta-analysis, Anger Management.- Meta-analysis, "The Need to Belong" (OSU X Wollongong in Australia).TA: - Student Instructional Assistant (Department of Communication).

- Produced news and lifestyle content for two media channels with 10k social media followers, driving an average of 2000+ views per post.- Launching a weekly news program and boosting active user engagement by 10% by leveraging Canva to design compelling cover images.

- Assisted the international HR team to kick-off the “Newcomers Onboarding Training program” by designing the “Employee Handbooks and Guidelines” in various languages.- Created a series of automated welcome messages and "star staff" story boards to introduce and train new employees on the company culture and policy.