1.Develop the online marketing strategies for driving brand awareness&sales 2.Manage the day-to-day operation by different marketing channels such as Search,DSP&APP.3.Work closely with category to ensure brands continuously improving and execute digital activities meet with the target.4.Prepare and analyze the data from different digital projects to determine the effectiveness of the projects and optimize for improving better performance.5.Manage and monitor the agency to… Show more 1.Develop the online marketing strategies for driving brand awareness&sales 2.Manage the day-to-day operation by different marketing channels such as Search,DSP&APP.3.Work closely with category to ensure brands continuously improving and execute digital activities meet with the target.4.Prepare and analyze the data from different digital projects to determine the effectiveness of the projects and optimize for improving better performance.5.Manage and monitor the agency to operate in align with the E-business strategy 6.Arrange activities to expend impact on brand ,drive traffic and sales not limited in search,toutiao,Weibo.7.Responsible for App push on paid media to make downloads and activation.8.Responsible for planning and budgetary control of digital marketing. Show less

client： Estee Lauder; Clinique, Bobbibrown1.Be in charge of each program，report to D/GM，lead with 2-man team.2.Budget plan, propose, implement search marketing campaigns working to agreedobjectives.3.Be responsible for new account/Brand zone setting/optimization, annual plan, campaign plan, search proposal, annual review，Campaign review、finance/contract, communicate with clients/ associates/ vendors etc.4. Responsible to adjusting different marketing strategies and improving… Show more client： Estee Lauder; Clinique, Bobbibrown1.Be in charge of each program，report to D/GM，lead with 2-man team.2.Budget plan, propose, implement search marketing campaigns working to agreedobjectives.3.Be responsible for new account/Brand zone setting/optimization, annual plan, campaign plan, search proposal, annual review，Campaign review、finance/contract, communicate with clients/ associates/ vendors etc.4. Responsible to adjusting different marketing strategies and improving the web performance such as CR,UV,ROI by means of analyzing and processing the data running.5.Monitor competitors’ dynamic online campaigns and give summary and suggestions.7 Reporting on ROI for the search marketing performance8 Build a long-term relationship efficient communication with the clients. Show less

client： VIP1. Providing VIP customers’ service including search marketing consultations andoptimization.2. Make strategic plan with integration of cost-efficient Baidu products.3. Lead and train the team workmates on the Baidu commercial products and operationproject.4. Maintain the relationship with VIP customers.