1.Lead the development of the trade category plan for various channels, including CVS/PCS/EC/ GT.2.Collaborate with internal cross-functional teams and external agencies to drive business in launch/re-launch, product development, portfolio, and project management, with the aim of delivering business results.3.Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.4.Align brand objectives with customer/market needs. Collaborate with the sales team to ensure excellence in in-store activation.5.In charge of in-store POSM design, briefing on POSM/Activation scheme for production, and installation.

1. Responsible for creating a marketing planning, identifying and analysing market trends, curating exhibitions, cross-industry alliance, CRM program.2. My strength lies in enhancing brand awareness by planning marketing strategy and conducting market visits to collect market intelligence & monitor promotion execution.3. Strong project management skills, such as time management, analytical skills, and problem-solving, gained through managing numerous projects.4. Developed various programs for increasing brand presence in market and facilitated sales.

1. Digital marketing implementation through strategy development integrating digital resources to drive sales for E-Commerce websites across various industries. 2. Mainly responsible for setting Google Search Ads campaigns, social media campaigns (Facebook and Instagram) and affiliate marketing. 3. Tracked traffic flow and click-through data to determine most efficient messaging strategies for innovative products and services.