Ruby Yu Email & Phone Number

Shenzhen, Guangdong, China

Serve for Tencent game, dynamic professional specializing in product, project, and marketing management with a comprehensive background in project planning, risk management, resource coordination, team leadership, stakeholder collaboration, strategic research, implementing innovative project models that bridge the gap between B2B and B2C.Project Resource Ownership:Directed industry-academic-research requirements of the game industry, collaborating with 40+ departments across 7… Show more Serve for Tencent game, dynamic professional specializing in product, project, and marketing management with a comprehensive background in project planning, risk management, resource coordination, team leadership, stakeholder collaboration, strategic research, implementing innovative project models that bridge the gap between B2B and B2C.Project Resource Ownership:Directed industry-academic-research requirements of the game industry, collaborating with 40+ departments across 7 different business groups, including legal, HR, PR, finance, taxation, development, design, and promotion.Established and managed the resource center for the team, serving as the project resource management owner and laying the foundation for successful business operations.B2B Project Management:Spearheaded collaborations between Tencent and prestigious universities, such as Tsinghua University, Zhejiang University, and Sichuan University.Negotiated and finalized strategic cooperation agreements with four universities, fostering strong partnerships for mutual growth and innovation.Managed over 12 projects, cultivating 500+ talents for the video game business and publishing 8+ breakthrough projects in top journals, advancing cutting-edge research and collaborative talent development.C2C Product Design:Led the development of an open platform dedicated to game design talent education, addressing the gap in B2B modes and extending business influence globally.Initiated and developed the C2C platform, organizing web-based open courses and online strategic activities over 4 years.Conducted 7 typical programs annually with participation from 10,000+ individuals, playing a pivotal role in nurturing and empowering aspiring game design talents.Served as a TOC Product Manager, contributing to online product (web/mini program/H5) design from planning, development, promotion to feedback, ensuring a user-centric and engaging experience. Show less

Shenzhen, Guangdong, China

as the intern, contributed significantly to the global campus influence by establishing key cooperation alliances and organizing diverse activities, providing support to senior project managers within the team.TOC Cooperation Alliance:In charge of the promotion of Tencent Institute of Game in TOC business, meticulously selecting, evaluating, and managing communication with internal and external collaboration channels.Successfully initiated and oversaw the construction and… Show more as the intern, contributed significantly to the global campus influence by establishing key cooperation alliances and organizing diverse activities, providing support to senior project managers within the team.TOC Cooperation Alliance:In charge of the promotion of Tencent Institute of Game in TOC business, meticulously selecting, evaluating, and managing communication with internal and external collaboration channels.Successfully initiated and oversaw the construction and operation of online channels for the top 8 universities nationwide, as a foundation for broader outreach.Mini Project Management:Independently managed the 2019summer camp "Tech for Good" ensuring success conduction, coordinated schedules for 51 campers from 15 top universities and six major on-site events.Oversaw the Tencent Institute of Game sharing session, engaging 200 offline participants and 145 online viewers, achieving an impressive 93% participation rate.Product Design:In the "IMDT" project jointly organized by Tencent Game Academy and Tsinghua International Graduate School,complete competitive product analysis and demand research, be responsible for the official website prototype PRD, and supervise the implementation. Show less

Shenzhen, Guangdong, China

Experienced in spearheading KOL and activity operations within QQ Music, achieving TOP1 ranking for the app's topic in April.KOL Operation:Formulated and executed a multi-video content strategy for the music platform, collaborating with key music KOLs to enhance community interaction through diverse activities and popular content creation. Activities included best-seller assessments and crafting video samples tailored to unique KOL features. In April alone, orchestrated over 20… Show more Experienced in spearheading KOL and activity operations within QQ Music, achieving TOP1 ranking for the app's topic in April.KOL Operation:Formulated and executed a multi-video content strategy for the music platform, collaborating with key music KOLs to enhance community interaction through diverse activities and popular content creation. Activities included best-seller assessments and crafting video samples tailored to unique KOL features. In April alone, orchestrated over 20 topic activities, releasing 400+ videos, resulting in a 3% increase in core numbers.Led the "Produce Camp 2019" topic, garnering 1580 likes across 50 short videos, securing its position as the top topic on the Chinese music pick list in April. Show less

Shenzhen, Guangdong, China

Engaged in e-commerce operations at JD, one of China's top 3 e-commerce platforms. Led end-to-end platform operations for JD E-commerce in WeChat marketing, orchestrating 40+ key brand collaborations and generating 3000+ pieces of KOL content, achieving a remarkable 65% growth within six months.E-commerce Category Operations:User Growth:Conducted 13 targeted brand activities based on user feature analysis, resulting in a notable 20% increase in JD E-commerce fans during the… Show more Engaged in e-commerce operations at JD, one of China's top 3 e-commerce platforms. Led end-to-end platform operations for JD E-commerce in WeChat marketing, orchestrating 40+ key brand collaborations and generating 3000+ pieces of KOL content, achieving a remarkable 65% growth within six months.E-commerce Category Operations:User Growth:Conducted 13 targeted brand activities based on user feature analysis, resulting in a notable 20% increase in JD E-commerce fans during the fourth quarter, reaching a fan base in the tens of millions.Cooperation Management:Collaborated with key brands across 28 categories, orchestrating 134+ brand collaborations through 28 diverse community activities during the pivotal Double 11 event. Achieved multimillion exposure for the brands.Community Operations:Directed meticulous shopping community operations to boost PV and UV. Launched brand content activities, yielding 1500+ pieces, surpassing the target by 25%. Conducted guidance sessions, achieving an 85% high-quality content rate in October, with a total exceeding 2500.Benchmark Project - "DJI OSMO Pocket" Collaboration:Online Activity Operations:Independently managed the entire project lifecycle, from planning to retrospective. Utilized content, creative H5 page interaction design, and various activities to showcase DJI and its Pocket Gimbal features. Achieved 440,000 reads for 40 product-related pieces, with 170,000 participants across two community activities, establishing it as the most impactful activity in the photography community in December.Online Activity Conducting:Analyzed data from the initial H5 through data and competitor analysis to derive optimal solutions. Increased content volume from 221 to 1334, surpassing the target by 30%. Proposed design page and activity rule optimization solutions using a funnel model, resulting in a new page accumulating 200,000 PV and 180,000 UV within three days, surpassing expectations by 20%. Show less

Master Of Education - Med, Educational Psychology

Bachelor Of Business Administration - Bba, Business Administration And Management, General