I am a self-motivated, data-driven senior marketing professional with 22 years of experience in media growing and retaining revenue for start-ups, medium-size, and Fortune 500 companies. Proven track record of leading strategy for comprehensive marketing plans, overseeing their execution from ideation to launch, and collaborating with teams in the creation of successful digital marketing campaigns. My recent career accomplishments included: developing a digital marketing plan, calendar and campaigns that generated $142,000 in incremental revenue and 50% incremental sales over budget. Identifying a gap of 1.9 million customers who were not receiving payment failure communications. Collaborating with multiple teams in solution to the gap in this communication that lead to launch of new online account messaging and is expected to save $3,000,000 in revenue in 2023. Preventing stops of digital customers through offers and scripting that established 334,000 saves and $2,000,000 in revenue retention. I am a passionate leader who is dedicated to helping her team grow professionally from day one. I believe in being customer obsessed and having a customer first mindset when it comes to engaging and retaining customers. My areas of expertise include: marketing and sales strategy, lifecycle marketing, customer retention, value propositioning, customer persona development, omni-channel marketing planning, project management, budget and expense forecasting, team development.