Ruby Allen Email & Phone Number

Longview, Tx, Us

Lead digital subscription efforts across our Texas markets. Drive digital audience development as well as ensuring a positive user experience for digital subscribers.

New York, Ny, Us

Owned the marketing strategy to drive digital subscription retention and sales. Personnel experience included recruiting, interviewing, hiring, onboarding, training, directing work, and evaluating performance. Collaborated with cross-functional teams including data analytics, data science, product, and marketing operations on retention and winback omni-channel marketing campaigns.• Directed onsite and email marketing campaign that exceeded sales budget by 50%.• Created onsite customer communication to alert payment issues, account updates that improved payment failures expected to generate $3,000,000 in revenue. • Collaborated on churn model to create customer email journey that improved customer engagement with subscriptions and reduced churn.

Davenport, Iowa, Us

Developed, implemented, and led the retention and engagement marketing strategy. Managed vendor relations with call centers tasked with stop saves and winback sales. Collaborated with data analytics and marketing operations to create segments for targeting retention campaigns. Utilized data analytics to create subscriber segments for marketing content engagement campaigns.• Introduced onboarding campaign of new sports product that delivered content engagement to subscribers. • Identified 50,000 customers who started on free subscription due to payment failure at checkout and generated telemarketing campaign that resulted in digital revenue growth. • Brought in online cancel vendor that saved 20% more customers through communicating customer benefits.

New York, Ny, Us

Executed multi-channel marketing campaigns for sales and retention of print and digital customers. Managed performance reporting for winback sales and retention by channel. • Ran subject line tests on email journey that improved open rates by 10%. • Launched loyalty email campaign that improved payment updates and reduced customer churn. • Collaborated with product on creating on online cancel landing page that resolved state law requirements for digital subscription cancellations.

Pittsford, New York, Us

Lead growth and retention marketing strategy for regional group of newspapers. Executed monthly financial and volume analysis that included forecasting and creating annual marketing budget for region. • Used customer feedback to add premium puzzle books to calendar that improved customer loyalty. • Collaborated with customer service leadership on scripting and pricing strategy that improved customer save rates by 12%. • Mapped out retention timeline, brought on vendors and utilized integrated marketing campaigns that accomplished monthly revenue and volume goals.

Boston, Ma, Us

Design and implement retention strategy for Customer Success Call Center. Built a retention team of 12 agents and created retention training for new hire classes. Strategy efforts have improved retention save rates by 15% in first 9 months.

Bristol, Ri, Us

Manage 6 Account Managers in Advertising Department for local newspaper group. Responsible for setting annual sales budget and coaching sales team to attain monthly revenue goals. Assisted in implementation of new sales management/order entry system. Analyzed and helped configure new advertising rates for 2017 media kit to include print and digital products. Train new and existing staff on sales development.

Bristol, Ri, Us

Serve as a marketing consultant to businesses in Barrington, and parts of East side of Providence. Sell advertising campaigns in seven weekly print publications as well and digital media services through our One Bradford Division.