Craft Your Purpose. Grow Your Craft. I use a skill-based, comprehensive, and personalized approach to inspire, educate, and empower companies to transform themselves into environmentally and socially responsible businesses. Together we put sustainable practices into action, so they become an integral element of your company's growth and a fundamental component of your operations.My services are built to identify a clear mission and vision around sustainability and give you a blueprint that will positively shift your company’s growth, impact, and bottom line.- Environmental & Social Sustainability Consulting- Purpose-Driven Marketing- Certifications- Green Event Planning & Management

- Provided leadership on the overall marketing strategy for 6 business units to ensure quarterly and annual targets are met for key marketing objectives - Developed and managed a comprehensive International Marketing plan for Australia, China, the Middle East, and the United Kingdom - Managed a $3 million marketing budget and 8 direct reports - Successfully chaired 2 task forces for the 2014 Bowl Championship Series host committee in Newport Beach, CA

- Managed all creative elements and brand identity- Organized all company events, including the annual dinner, educational seminars and networking mixers- Created and produced all collateral, including the Visitors Guide, Map, Annual Marketing Plan, and Annual Report

Interim Senior Director, Strategic Partnerships (Position concurrent with Manager, Strategic Partnerships position) - Ensured all partner rights and deliverables were fulfilled including collateral and events - Managed lead lists, made presentations to potential partners and acquired new Strategic Partners- Responsible for managing a budget with over $800K in revenue and over $250K in expenses Manager, Strategic Partnerships Helped create the Official Visitors Guide, Meeting & Travel Professionals Guide, newsletters, and other collateral - Managed the contractual relationships for 10-12 strategic partners (e.g., Acura, American Express, Cirque du Soleil, Universal Studios Hollywood, and Wells Fargo) valued at an average $125,000 in revenue - Acted as the liaison between all internal departments, agencies, consultants and partners Senior Coordinator, Strategic Partnerships (Promoted to Manager within 4 months)- Developed a comprehensive Partner Recap Report that highlighted impressions and return on investmentSaved LA INC. an estimated $10,000 by securing an event venue and services at no cost- Produced a Membership Mixer in collaboration with Universal Studios Hollywood that resulted in one of the most attended and successful events with over 600 attendees and increased awareness for my clients

- Manage approximately 25 international competitions for the disabled simultaneously - Develop strategies and plans for future competitions, including a revised bid promotion and process- Build and maintain a good working relationships with 13 IPC Sports, 12 non-IPC Sports and numerous Organizing Committees- Manage the Athletes’ Council Election and the Sports Relations Office during the Torino 2006 Paralympic Winter Games

- Conducted Market Research - Analyzed primary and secondary research - Formulated strategic and tactical plans - Assisted in the development and execution of plans

International Paralympic Committee (IPC) Consultant for the Athletes’ Committee Election - Helped with the overall processes, organization and daily activities for the Athletes’ Committee Elections- Supervised and coordinated a team of 25 International volunteers- Produced a Lessons Learned document to aid in the Transfer of Knowledge for future elections- Increased athlete voter participation from 17% during Sydney Paralympic Games to 48% in AthensVolunteer for the United States Olympic Committee and the International Archery Federation (FITA)- Assisted in the set up, operations and management of the USA House and the OAKA Sponsor Hospitality Centre- Helped with the management of the Consumer Products Group's Spirit Store in the USA House- Supervised and coordinated workload for 25 international volunteers- Assisted with the planning of various Archery events and merchandise sourcing

- Conducted research on the US Bath & Body market- Conducted surveys and focus groups to determine brand image and awareness- Analyzed primary and secondary research- Developed a proposal for the revision and maintenance of brand image and marketing

- Produced and directed a Fashion Show with 6 licensees (i.e., adidas and Roots) for an audience of approximately 200- Managed and organized a 4-day Athlete Photo Shoot with 8 Olympic Hopefuls, licensees and external parties- Acquired over $12,000 worth of donated goods from licensees for a three-day workshop

Senior Account Executive for Lawry’s Foods, Inc. (A Division of Unilever) - Collaborated with strategic partners to develop and implement joint promotional programs to leverage the business and partnership relationships - Generated an additional $600,000 in revenue for promotional and communication material- Drove the development and activation of consumer/trade promotions, collateral and marketing plans Interim Consumer Promotion Manager for Lawry’s Foods, Inc. - Efficiently managed a $6 million budget for 6 product lines- Responsible for the overall brand identity in promotions, collateral and marketing efforts - Trained the Lawry’s Consumer Promotion Manager and Gage Account CoordinatorIn-house Account Executive/Assistant Consumer Promotion Manager for Lawry’s Foods, Inc.(Part-Time position concurrent with Account Executive, Fulfillment position)- Led the annual evaluation and promotional planning sessions from research to conception to activation- Compiled and analyzed market research (i.e., competition, industry trends) from Nielsen- Worked with different levels of management and functional departments (i.e., marketing, sales, research, agencies) to develop annual plans, including promotions, partner tie-ins and advertising Account Executive, Fulfillment- Provided proactive, excellent service to clients (i.e., Warner Bros., Disney, Universal, PowerBar)- Helped increase the company’s fulfillment client roster by over 100% - Consulted with clients regarding rebates/premiums, direct mail and sweepstakes/contests