Ruby Chen Email & Phone Number

Guangzhou, Guangdong, China

Build & lead the team to conduct Go-to-market strategy of the SaaS product Shoplus for Global market, successfully built it as Top 2 industry brand in SEA market within 6 months.Brand communication: Position brand assets and refine USP to ensure brand messaging aligned with the master content that address pain points and deliver core value. Responsible for regular market research and competitor analysis to provide insight for product development and review marketing tactics.Content Marketing: Take the lead on content marketing tactics, incl.social media matrix,E-books,webinars,blog posts and videos to build brand reputation and purchase conversion targeting global market, achieved millions brand impressions and organic traffic with 300% of growth. Result-oriented management on both internal teams and external agencies & partners.Digital Marketing: Develop regular digital marketing tactics including website development,PPC,SEO,eDM,PR to drive revenue & user growth. Built up global social media metrix, managed social media calendar and content creation across Facebook,Tiktok, LinkedIn, Youtube,Twitter. Monitor & improve paid media tactics ensuring optimal performance and results.Campaign management: Create and implement promotion or new feature launch campaigns for demand generation. Coordinate cross-functional efforts for campaign deployment and review the campaign performance by data-tracking of user journey.Affiliate marketing:Established affiliate program and system with cross-functional teams, set up monthly incentive plan based on the type of partners with effective management of ROI,successfully developed hundreds global affiliate partners with millions brand exposure and revenue contribution account for 50%.Build & coach the global marketing team to enhance productivity with .Define objectives and OKR metrics based on the monthly goal to make sure accomplishment over 90%.

中国 广东省 深圳

1.As a marketing activation team head,leading all digital/social/affiliate(BD) marketing strategy and management for developing China business.Responsible for monthly Go-to-Market plan and budget allocation,kept the product market share top 3 in the industry. 2.Hire & manage both digital marketing and BD/affiliate teams to achieve the target of leads generation and revenue.Partner with sales team,global marketing team etc. In implementing key initiatives in China.3.Refine brand’s USP and defined content creative to ensure messaging effect targeting accounts. Led the team to conduct 50+ market activation programs, incl. digital campaigns and offline events with cross-functional teams to drive both traffic and users engagement.4.Develop Inbound and Outbound marketing strategy by integrating SEM&SEO optimization,social media，content marketing,affiliate/influencer marketing to promote brand penetration and demand generation,deploy successful marketing campaigns from ideation to execution. 5.Lead the team develop affiliates partnership in the key regions of China. Build and maintain strategic relationships with industry partners,players,agencies and vendors. 6.Manage the private domain traffic filtering and operation with formulating clear indicators and data analysis to improve operational efficiency. Enhance user activity, increase the new users, and engagement through community operations 7.Create,maintain and conduct weekly/monthly analytic reporting for business performance and market trend,to actively enhance all marketing tactics.

中国 广东省 广州

1.Conducted the operation plan for our our SaaS smart retail platform & e-commerce system.which is now hosting 150k+ IOT devices with over 1 million user,as Top 3 player in the hotel vending machine industry in China. 2.Product marketing: Conducted research on customers needs and competitors, refinedproduct value, positioning and selling points. Responsible for building official websites , creating product marketing materials, including product details pages, product manuals inChinese/English, product description documents, product introductions, customer cases, etc.3. Integrated marketing: Managed multiple media channels and content creation (e.g.,Wechatofficial, Facebook, 1688etc.) .Optimized paid ads like Social media ads and other online adslike Toutiao. Organized offline trade marketing activities to acquire qualified leads.4. Global Partnership development: Explored partnership network in Macau/SEA/Europemarket,successfully developed Enterprise partner like MGM. Responsible for businesscommunication with clients globally to ensure the smooth product delivery5. Customer Success: Worked out and pitched business project proposal to clients based oncustomers pain points and demands. Drove cross-functional team to set up the projectexecution plan and managed timeline.Regular tracked & analyzed the clients performancemetrics from our platform and provide regular performance report focusing on territorytrends,product portfolio,operation improvement etc. 6. Product operation: Worked closely with R&D teams to optimize our systems and improveoperation process ,enhancing productivity and service level to customers with survey of userfeedbacks & competitor analysis.

中国 广东省 广州

1.Established the brand of drip coffee named”7+ COFFEE”and developed branding strategy including brand identity,VI design,target consumer,product category,brand creative etc2.Developed business across channels like online-mall on Wechat/Taobao, social media， PGC platform,and local agents,which achieved monthly sales over 10,000 pcs on average.3.Set up event program plans accroding to AARRR metrics.Developed potential customers by organizing activitives & operating community.Built up online-to-offline mall with the function of distribution,increasing more than 100,000 users within one year after product launch ,with sustained yearly growth of 60% above.4.Responsible for building brand awareness by creatives development & execution of campaigns,including travel,training, experience activities,bazaar,and 3rd party sonsorship etc.5.Led the team for product marketing content ideation, planning, development and performance tracking.Organized the vedio shooting for brand image. 6.Hire, develop and retain a talented and productive team.

中国 广东省 佛山

1.Responsible for recruitiment of E-commerce sales representative by proactive sourcing channels development ,such as initiating a network of contacts,employee referrals, utilization of vendors, well accomplished the annual goal for hiring needs2.Improved continuously employer branding and job discription,interview experience,and assessment skills to help evaluating candidates.Managed the datas associated with the recruitment process

Master'S Degree, Journalism

Bachelor'S Degree, Public Policy