Ruby Chua Email & Phone Number

Singapore

Singapore

• Oversee social shopping product roll out and launch, including coordination cross-team UAT sessions and conducting regular local market user experience surveys
• Collaborate with engineers to translate business initiatives into product requirements to optimize user flow and drive user growth of app
• Analyze daily performance data and provide detailed recommendations and action items for local market ops to execute

Hangzhou, Zhejiang, China

Shanghai City, China

• Establish niche branding for fashion companies while gaining market share and achieving sales targets in a competitive industry. Clients include:
• Giftex Apparel, ROJO Clothing, Kane Top and Yan Artisans (Shanghai, 2017)
• Tokyo Fashion (Singapore, 2016)
• Blueprint (Singapore, 2015)

Singapore

FASHORY is the go-to mobile app that allows its users to discover the perfect outfit to match every occasion in their lives in just a few taps. By merging the inspirational element of magazine editorials with the convenience of online shopping, FASHORY caters exclusively to contemporary working women by eliminating the chaos of offline shopping.

Singapore

• Plan cross channel marketing campaigns to increase engagement and generate direct revenue within categories of women’s accessories and footwearPortfolio of brands managed include local in-house and global regional.
• Develop innovative multi-channel campaigns and analyze market data to better enhance campaigns’ effectivenessCampaigns undertaken include offline projects and events: Singapore Fashion Week 2015, SG50 capsule.
• Execute effective campaigns and ensure that they are launched promptly and are aligned with ZALORA’s brand identityAnalyze market data to identify key industry trends in order to make recommendations to improve and.
• Internal stakeholder management of maintaining effective relationships with Regional marketing team, buyers, local marketing account managers; collaborating with graphic designers on art direction and managing.
• Analyze daily category data to better align campaigns with online content, web strategy and experienceAcquire crisis management skills within the fast paced digital and ecommerce landscape

Singapore

• Supervise project management and brand curation of Blueprint by engaging designers, brand representatives, international consultants, trade bodies and sponsors to participate in the tradeshowResponsibilities include.
• Garner sales of tradeshow booths to achieve target KPI and report to board at monthly steering committee meetingsAccountable to stakeholders from Textile and Fashion Federation, MPInternational and Mercury Marketing &.
• Engage in marketing, communications and outreachOrganize and lead overseas mission trips to promote Blueprint to targeted designers in markets such as Taiwan, Malaysia and Turkey
• Advise Project Director on budget breakdown and assist Relationship Manager on sponsorship proposals, international buyer hosting, and content for event schedule
• Oversaw operation of Blueprint 2013 tradeshow and emporium

Singapore