Ruby Fernandes Email & Phone Number

Mississauga, On, Ca

Mississauga, Ontario, Ca

This role involves a blend of strategic oversight, market analysis, product development & management, team leadership, and regulatory compliance, aimed at growing and maintaining the strength of Rexall’s corporate brands (Private label brands)• Lead, support, and develop the corporate brand team, contributing to the overall front store merchandising team.• Lead the financial growth of sales penetration and margin contribution across all private label brands to total front shop sales.• Lead the collaborative joint business decision/making process with the front store leadership team to develop marketing and merchandising strategies• Lead the development and delivery of the annual budget for sales, margin, in-stock levels, corporate brand penetration, and supplier revenue.• Develop and execute both short and long-term strategies for corporate brands.• Identify and develop business opportunities for corporate brands, including new growth areas and line extensions.• Lead the process of establishing and maintaining brand standards and guidelines for Rexall-owned trademarks.• Develop and maintain Quality Assurance (Q.A.) processes, procedures, and standards for corporate brands, ensuring supplier compliance. Ensure compliance with government standards and regulations for corporate brands.• Lead the transition of PL Brand Rexall to Mckesson Option + Brand across Rexall/Mckesson teams to execute the launch while collaborating and leading the transition and its management across all parties through the organization(s). • Manage supplier relationships, inventory levels, packaging, product recalls, and holds.

Mississauga, Ontario, Ca

- Leading company wide strategic initiatives with objectives of developing strategy and executing projections to CM & broader merchandising team. - Lead and implemented company wide inventory optimization projections while coaching teams to execute strategy. Resulted in inventory optimization and improved overall profitability.- Spearheading the transition of Private Label brands within Rexall while collaborating across internal and external teams and setting processes/guardrails to implement successful execution.

Mississauga, Ontario, Ca

-Managed the largest OTC $ Category in the company. Responsible for full category P & L Management on sales, profit and GM%-Lead the assortment flow from product selection to shelf placement at store level.-Responsible for all advertisement selections in flyer and managing the corresponding P & L.-Successfully partnered with +75 Vendors on product development plans, marketing plans and successful execution at store level. -Created financial plans and over delivered on all financial metrics. -Championed an outdated Recovery $ Project for the company that generated 1/2 million dollars in Supplier Revenue recovery. -Lead creation of a Smoke Cessation National Program that launched across all stores that partnered with pharmacy & key vendors to build a platform to encourage customers to quit smoking. Program saw ROI of +8% in sales since launch. -Reduced Shrink in Category YOY by +5%.

Mississauga, Ontario, Ca

-Managed the 2nd largest OTC $ Category in the company. Responsible for full category P & L Management on sales, profit and GM%-Managing and successfully delivered the largest supplier revenue budget in the company through intense negotiations with vendor partners. - Lead a shrink initiative on the vitamins category that included product /POG/ Store optimization which yielded a a reduction in shrink (outdated) metrics by 20% over 2 years. -Lead the assortment flow from product selection to shelf placement at store level.-Responsible for all advertisement selections in flyer and managing the corresponding P & L.-Successfully partnered with major Vendors across 6 OTC categories on product development plans, marketing plans and successful execution at store level.-Created financial plans and over delivered on all financial metrics.- Worked on the Well.ca integration pilot project into all Rexall stores.

Minneapolis, Mn, Us

-Responsible for setting strategy for all infant basics (Layette, basics, Bedding and Bath) across Target Canada stores. - Manage a team of Merchandise specialist and business analyst who are responsible for administrative and replenishment tasks accordingly.- Source product to interject newness relevant to Canadian marketplace as well as line buy with the US teams to bring the target unique owned brand businesses into Canada.- Manage the P & L for the business inclusive of sales, markdowns, margin, and Vendor Income. Also responsible for Create the financial targets for the business semiannually and present to leadership.- Manage the promotional strategy and set marketing cadence for the business.- Partner with all vendors strategically to work on reacting to the business and drive sales and profit as well as create long term sustainable strategies to growth

Minneapolis, Mn, Us

-Promoted to Merchandise Planning Manager Domestics and Decor-Lead a team of 11 business analysts and manage a multi-million dollar Business.-Manage and Lead four business interns in Summer 2013.-Responsible for leading the team around execution of merchandise planning and inventory buy strategies. -Oversee the forecast and replenishment strategies for the business from a replenishment and financial budget standpoint.

Minneapolis, Mn, Us

-Lead a team of seven business analysts and manage a multi-million dollar Business.-Responsible for creating start upStrategies to set the foundationFor merchandise planning In Canada from initial buys, replenishment strategies and financial Plans.- Responsible for creation of merchandising planning strategies that were executed to launch housewares business in target Canada 2013.-Oversee the forecast and replenishment strategies for housewares while managing the business from a replenishment and budget standpoint.

New York, New York, Us

-Manages the financial performance of merchandise within the stemware and giftware department and optimizes assortment placement and quantification. - Determines store clustering and Responsible for Inventory Ownership by store location.-Partners with Buyer to develop assortment plan, reconciling top down/ bottom up financial plans across all categories.• Manages forecasting and Open-to-Buy processes.• Develops & execute exit strategy process and monitors sell through analysis.- Responsible for forecasting financial plans and for the creation of financial budgets using SAS software amongst other tools.-Signoff on promotional content ensuring appropriate markdowns and sales strategy.

Brampton, Ontario, Ca

-Manage Deli meats category worth $400 Million for Great Food Format stores across Canada-Develop Promotional Strategy that is aligned with delivering targets to sales, profitability, market share and internal financial metrics.-Strategically partnered with vendor base to build assortment and bring new items into stores based on consumer buying patterns, demand and also aligned with achieving collaborative volume incentive plans and driving sales forward.

Brampton, Ontario, Ca

-Manage 1 category worth $200 million for over 900 Independent stores across Canada. - Responsible for setting promotional strategy to drive incremental uplift to sales, gross profit - Develop Pricing strategy for assortment with sensitivity to external competition and maintaining internal financial targets and budgets.- Negotiate vendor deals through O&A Funding and utilize these deals to then develop strong advertising plans that achieve target sales growth, drive incremental uplift to the category and build market share - Implemented current and new product assortment into promotional plans and pricing strategies to achieve category targets, and fiscal budget(s) while also maintaining targeted profitability. - Responsible for pricing and promoting 35% of weekly flyer material across the company

Brampton, Ontario, Ca

- Responsible for managing the day to day business of RTE Category within HMR- Provides analysis and supporting information in relation to sales performance, cost savings and other special projects to both CM and CD.- Works collaboratively with internal teams and acts as a liaison between CM Team and Vendor teams to resolve and handle day to day business.- Strong understanding of companies internal processes and reporting system and more importantly the category structure