Ruby Fernandez-Madrid Email & Phone Number

Valenzuela, Ncr, Ph

- Dedicated support person for branded content team (both local or PH and Regional)- Campaign execution (90% advertising content campaigns), oversees an average of 30 digital campaigns monthly across the region- Responsible for optimisation of content ads thru strategic planning of traffic drivers and quality control on materials used such as creatives, tagged banners, customised URLs- Work closely with content team for creation of sponsored articles (advertorials) and with Tech team on implementation of banner ads- Closely monitors performance of published articles and secure delivery of drafts in a timely fashion and in best form- Campaign management duties includes day-to-day media buys execution, campaignperformance monitoring and optimisation, reporting analysis and insights for clients

As a digital client management and sales support I was responsible of the following:-Over-all execution of client ad campaigns upon endorsement of IO's to campaign performance analysis-Chasing/ follow-ups on submissions of materials (i.e. briefs, creatives, landing pages from clients, mostly from Singapore but also for Regional campaigns of clients in Philippines, Malaysia, Indonesia, India and Thailand) to ensure compliance to the publication's technical specs-Closely working with the SG and Regional sales team, editorial/ content team and tech team-Assist in scheduling/ booking strategic timings for ad placements and to align with available inventories- Offer assistance to team mates from other different markets in times of crisis management and for additional required manpowerAs an Ad Operations person I handled/ was trained in the following:*Utilised DFP (Desktop For Publishers) as a tool in setting up, running, optimising and report generation of banners (MREC, wallpaper, leaderboard, skinners, HTML5 banners) on site for client and in-house campaigns*Prepare contest promotions, quizzes and surveys using Woobox, Poll Daddy and Playbuzz as part of client's paid content and help in the implementation of strategies and tactics to gather optimal engagement among readers and highest participation rate*Set-up strategic FB copies for clients in a timely fashion suitable for their target audience to ahieve powerful impact*Set-up theAsianparent's bi-weekly newsletter for Singapore and weekly newsletter for Philippines using SandyReport Generation:- Generate interim and post campaign reports using Google Analytics, DFP, Locowise and Sendy for statistics-Prepare weekly reports/ over-all campaign updates for department meetings-Provide report insights and analysis for rational recommendations for future campaignsSome clients handled:- Nestle CPW 2016 (Regional Campaign)- Danone Dumex and Danone Aptamil Launch in SG- MINDSHARE, StarComm, OMD, MEC