Ruby Guzman Email & Phone Number

Orange County, Ca

The thrill of entrepreneurship and building your own brand and reputation make this venture so exciting! I am hired to produce and develop highly complex live, virtual and hybrid events, exhibits, and marketing programs for corporations and agencies domestically and internationally and manage all aspects of production and campaigns from conception to execution.- Direct end to end operations of self-founded event agency overseeing planning, logistics, event production, budgeting, vendor relationships and client satisfaction.- Project managed the design and build, state-of-the-art, Verizon 5G Labs integrating technology partners and industry leaders including headquarters for renowned E-sports team, production center with XR stage and green screen studio and sports center. Oversaw $8m budget while managing team of 20+ vendors, partners, and staff.- Led team to develop and manage multi-year, global social influencer campaign of global university students for Fortune 50 company, Dell Technologies and Alienware, in the U.S., Canada, the UK and India. Exceeded KPI goals 3x YOY. Successfully sold in expansion to four other countries, tripling the number of student influencers with an increase in revenue of over 300%. - Developed and executed incentive trips for client’s top performers including exotic five day stays in the Mexican Riviera and California’s wine country and custom Super Bowl experiences. Cut costs by nearly 25% YOY on luxury cruise to Caribbean islands exceeding client’s budget expectations and program objectives. - Coordinated multi-day sales conferences for 500+ attendees utilizing both virtual and in-person formats achieving a 70% cost savings for the virtual program, resulting in $500k saved.- Contributed time and expertise to local non-profit organizations to create successful programs from intimate dinners to large scale, multi-day conferences reaching over 3,000 attendees.

El Segundo, Ca

Relationships were key to my successful tenure at DIRECTV and AT&T. I had the pleasure of working alongside the most amazing team and leaders. I was promoted to lead the Southern California events team driving the development and execution of strategic national corporate trade show and event initiatives from conception to completion. - Led cross functional team of 50+ for 13 consecutive years to produce annual multi-day conference for over 2,500 attendees; general session, 30,000+sf of exhibit space, Partner Expo, and retail store. Increased revenue 20% YoY generating over $1m in program support costs. - Designed, built, and produced over 100 annual trade shows and technology exhibits. Developed streamlined request process reducing turnaround time by 50% and improving accuracy of delivery and success for onsite teams. - Curated immersive and captivating consumer activations, red carpet events and FYC programs for the Original Content marketing team. Seamlessly blended technology and high touch experiences at Comic Con resulting in fans eagerly lining up for several blocks to experience these highly anticipated events. - Cultivated relationships with executives, external partners, and cross functional teams, resulting in successful B2B and B2C programs and internal employee events including Executive Leadership Meetings, holiday parties, product/technology showcases, department meetings and the much anticipated, annual Programmer Fair with 70+ programming partners, food vendors, raffles, and entertainment.

El Segundo, Ca

Orange County, California, United States

Embarked on an unexpected but amazing entrepreneurial journey Built global event agency from the ground up, delivering unforgettable experiences while brining my client's vision to life.- Successfully executed inaugural international tradeshow in China for DIRECTV International. Spearheaded planning and execution navigating cultural nuances and logistics to ensure a seamless and highly impactful experience. - Developed custom exhibits for diverse companies resulting in substantial boosts to their bottom line through increased brand visibility, lead generation and enhanced customer engagement. Clients include Sirius XM, DIRECTV US and International, and Pegasus Communication.- Established strategic partnerships catering to multicultural audiences, leveraging cultural insights, and understanding that fostered strong brand connections and drove business growth. Specialized in the Filipino and Asian communities, with a keen focus on understand their unique needs and preferences.

Fullerton, Ca

Ice cream! A childhood dream comes true! - Award winning franchise for Most Improved Location. Enhanced location’s appeal by developing and executing creative marketing campaigns, resulting in increased foot traffic and customer engagement.- Achieved significant revenue growth by implementing P&L management strategies to maximize profits and reduce costs.- Successfully pitched marketing promotions to local radio stations resulting in increased brand awareness and customer acquisition. - Partnered with humanitarian organization, World Vision, to raise awareness and fundraise for charity donating thousands of dollars. - Collaborated with local schools to incentivize students, fostering positive relations with the community, and enhancing brand reputation.

El Segundo, Ca

Led company's trade show program spearheading strategic planning, booth design and logistics coordination for high visibility industry shows including CES, SBCA and NAB resulting in enhanced brand visibility and increased engagement.

Fort Lauderdale, Fl

Recruited and relocated to launch DIRECTV in Latin America. Led the events team and collaborated with in-country teams to create PR launch events, inaugural trade show program, and produce week-long satellite launch event for over 1,000 at Cape Canaveral.

El Segundo, Ca

Oversaw custom exhibit program and organized VIP tours of the Operations Control Center and Satellite Bay for a comprehensive showcase of our capabilities.

El Segundo, California, United States

Interior Design Certificate, Interior Design, 4.0

Bachelor'S Degree, Marketing