Dr. Ruby Hermanto Email & Phone Number

Greater Jakarta Area, Indonesia

Consultancy and executive education. Areas of expertise: Strategic Management (setting strategic intent, strategy formulation, strategy implementation, strategy evaluation, and control), Consumer Marketing Management (Segmentation-targeting-differentiation-positioning, research and customer insight, brand management, pricing strategy, integrated marketing.

Jakarta, Indonesia

Guest Lecturer at ITB School of Business Management (postgraduate and doctoral) on the topics of negotiation and soft systems methodology. Supervisor and examiner of postgraduate thesis.

Greater Jakarta Area, Indonesia

Started as Head of Marketing Support and Business Planning. Senior marketing executive overseeing company wide strategy and execution of marketing communication touch points of Above the Line (TV, Radio and Print), Through the Line (Internet/Social Networking), Below The Line (Event/sponsorship, Branding at high image places/indoor media), Outdoor Media.

Greater Jakarta Area, Indonesia

• Senior marketing executive of a CDMA Telecommunication service provider operating nationally in Indonesia. Administered marketing roles of Head of Core Products and Branding, Head of Multimedia and latest as Senior.
• January 2010, secured the launch of commercially the first in the world EVDO Rev B, CDMA most advanced Mobile Broadband technology prior to LTE.
• Secure mobile broadband product and marketing campaign re-launch resulting to the acknowledgement of Smart Telecom being strong player of Mobile Broadband. Awards gained: Broadband Award 2009, Golden Ring Award 2010.

Greater Jakarta Area, Indonesia

• Senior marketing executive of a CDMA Telecommunication service provider operating nationally in Indonesia. Assume leadership of 108 team members of marketing division reporting directly to COO.
• Restructuring Marketing organization enabling market focus activity down to district-level.
• Consumer segmentation, re-identification of target consumer and building consumer insight understanding.
• Redesigning Brand Architecture that elaborates brand essence, core proposition, reason to believe, functional benefit, emotional benefit and brand character. All of these are essential as “guiding principal” for.
• Agency pitching for both creative and media. Secure new campaign launch in 1 month after pitching.

Greater Jakarta Area, Indonesia

Executive marketing position of a GSM Telecommunication service provider operating nationally in Indonesia. Assume leadership of Brand Managers and Retention Managers of Postpaid (Xplor), Prepaid (Bebas), VAS and 3G. End to end marketing responsibility for respective brands from product strategy, pricing and advertising strategy (creative and media.

Greater Jakarta Area, Indonesia

Executive marketing position of a Multinational Pediatric Nutritional Milk Powder Manufacturer. Assume leadership of all Pediatric Nutritional Division products of Pediasure, Gain, Similac, Neosure, Isomil and Mama’s Best, with 4 product managers and 1 data analyst. End to end marketing responsibility for respective brands from product strategy, pricing.

Greater Jakarta Area, Indonesia

• Executive marketing position of a Multinational Pediatric Nutritional Milk Powder Manufacturer with end to end marketing responsibility for respective brands from product strategy, pricing and advertising strategy.
• Introduce first time in the industry a premium brand with 400g boxed packaging resulting in sales volume jump as well profitability.
• Identified forecasting system flaw resulting to improved supply to market resulting sales volume increase.
• Introduce first time in the industry, total integrated “above the line” and “below the line” that focused on single proposition of being ‘the expert in brain development’. Complementing above the line thematic campaign.

Greater Jakarta Area, Indonesia

Marketing managerial position for a Cigarette Manufacturing Company, market leader and now a subsidiary of Philip Morris. The role requires end to end marketing responsibility for respective brands from product strategy, pricing and advertising strategy (creative and media placement). As Brand Manager: assume leadership of premium cigarette products of.

Greater Jakarta Area, Indonesia

Accountable in managing business relationship with Pertamina, state owned Oil Company. Identify client “needs and wants” which then enabling to the generation of customised total business solutions. IBM Professional Achievement Award was given for 1996 strong performance. Major projects closed and delivered: Pertamina Refinery Unit Plaju (worth of US$ 1.2.

Doctor Of Science In Management, Management Science

Magister Management, Marketing Management

Awarded with Presetiya Mulya Business School Dean’s List Award for G.P.A above 3.6 (max. score of 4) for the last two semesters (Sep 95 &.

Under Graduate, International Relations

Activities and Societies: Active in student organizations during university years. Two last responsibilities prior graduation: 1991-1992.