NextGen Gaming Club has around 2,200+ members and aims to bring together video game lovers, game industry thought leaders, and investors all around the world.

• Conducted market research and users trend to develop specific strategies to create content on XiaoHongShu• Created popular content that increased followers by 58% with specific strategies supported by the market research• Planned, coordinated, and implemented strategies from research to create content on Beauty and Home products• Tracked and analyzed social media data to create biweekly reports proposing the creation of different contents

• Developed marketing schedules and cycles to pair up with events, leading to increases in views and attends• Coordinated and led the collaboration with 30+ businesses to develop events and membership for app users• Edited and published event planning articles, resulting in 1,000+ views on WeChat Official account and XiaoHongShu

• Led the hiring, training, and evaluations of 25+ new members, leading to an increase in diversity and productivity• Led editing and publishing of 80+ articles, resulting in an increase in readership and views, reaching 8,000 followers• Established ties with directors of 30+ student organizations, led to collaborations and a further 10% increase in views.• Planned, coordinated, wrote, and published an interview with UW Vice President, to spotlight aspects of student life• Edited and published articles that reach 5000+ views on social media platforms for a redubbing event series• Negotiated with POP-MART (9992. HK) to sponsor the redubbing event, resulting in raising the event budget