Developing data-driven design experiences using both quantitative and qualitative insights for major brands like In-N-Out Burger and Visa. Specializing in biotech, strongly focusing on brands such as Myriad Genetics, GeneSight, Opthea, and Vectra.

Excel at partnering with start-ups to scale MVPs, ensuring they are optimized for initial business goals and that releases are effectively measured for future iterations.--Produced comprehensive documentation to provide the team with a nuanced understanding of the target consumers enabling a more strategic approach throughout the product development process--Designed comprehensive wireframes and user flows, and designs for mobile applications, progressive web apps (PWAs), and AI-based products through direct collaboration with founders.--Led and orchestrated user testing sessions with a dual focus on data-driven insights and qualitative feedback, contributing to informed decision-making strategies--Presented and sold vision to high-level executives of big brands, such as Salesforce, The Global FoodBanking Network, and WSJ.

Bea is an AI-based app that uses research-based psychological principles to progressively change your mindset around food. She does this through user prompts that access our proprietary custom knowledge base trained by a squadron of clinical psychologists, guided activities, and meditation. Additionally, a smart user dashboard is provided, allowing you to track your interactions with Bea and effortlessly identify patterns in your eating behavior changes. This, paired with wellness coaches to guide you along the way, provides a compassionate, all-encompassing path to healing your relationship with food that is transformative and enduring.--Leadership role in shaping our product offerings' strategic direction and vision.--Partnering with CEO, driving innovation and overseeing end-to-end product lifecycle from concept ideation to launch and beyond.--Created mindmap flows used as a blueprint to train the AI for specific paths and behaviors--Wearing many hats as a product manager, UX designer, and product strategist for early product stages.--Gathering and analyzing customer feedback, behavior data, and user metrics to inform product decisions.--Utilizing insights to identify pain points, optimize features, and enhance overall product satisfaction.--Created product roadmap to meet realistic MVP expectations based on budget