Ruby Salinas- Biro

Ruby Salinas- Biro Email and Phone Number

Director of Franchise Operations @ The Coca-Cola Company
Philippines
Ruby Salinas- Biro's Location
Philippines, Philippines
Ruby Salinas- Biro's Contact Details

Ruby Salinas- Biro work email

Ruby Salinas- Biro personal email

About Ruby Salinas- Biro

17 Years of Sales Experience in the field of Sales and Distribution through Distributor Management covering all channels managing FMCG Products.

Ruby Salinas- Biro's Current Company Details
The Coca-Cola Company

The Coca-Cola Company

View
Director of Franchise Operations
Philippines
Employees:
60098
Ruby Salinas- Biro Work Experience Details
  • The Coca-Cola Company
    Director Of Franchise Operations
    The Coca-Cola Company
    Philippines
  • The Coca-Cola Company
    Senior Franchise Operations Manager
    The Coca-Cola Company Aug 2023 - Present
    Philippines
  • L'Oréal
    Head Of Distributors (Sr Manager)
    L'Oréal Jun 2015 - Aug 2023
    Strategic Management Of Overall Distributors in L’Oreal Consumer Products in PH.• Crafting Efficient and Profitable Route to Market Model.• Manage financial profitability of distributors through ensuring Optimal Margin Structure review and Efficient Trade spend.
  • Samsung Electronics
    Channel Sales Manager - Consumer Electronics Av Products
    Samsung Electronics Jun 2013 - May 2015
    North Mindanao
    Channel Manager (Audio Visuals, IT Products and Solutions Channel Management and Retail Development of Consumer Products - Analyze trade dynamics and market trends to competitively position product against competing brands to protect and grow the business further.- Manage the over-all Samsung Audio Video Business (TV/AV) in North Mindanao by focusing on Product Distribution in all Channel Partners / Dealers by ensuring Demand Creation and Analysis through Marketing Initiatives and Product Awareness.
  • Peerless Products Mfg. Corp.
    Distributor Sales Manager
    Peerless Products Mfg. Corp. Feb 2013 - Jun 2013
    Region X - Northern Mindanao, Philippines
    - Responsible for over-all PPMC Distributor Business focusing on key KPI’ Exclusivity, Reach, Must Carry and Must see in all Distributor Coverage and ensure profitability through distribution effectiveness and efficiency.- Coordination with 3rd party agencies to ensure swift implementations of in-store and cosumer activities in trade to drive demand in distributor accounts.- Aids in the analyses and generation of effective and efficient distribution models, necessary infrastructure and route plans to achieve sales volume targets- Aids in crafting strategies and activities to aid sales volume target achievement and increase distributor profitability
  • Colgate-Palmolive
    Distributor Sales Manager
    Colgate-Palmolive Dec 2011 - Jul 2012
    Zamboanga City
    Channel Management and Retail Development of Consumer Products - Ensures swift implementation of sales and marketing strategies by focusing on key KPIs such as product distribution and account coverage- Leads in the analyses and generation of effective and efficient route to market models, necessary infrastructure and route plans to achieve sales volume targets
  • Philip Morris International
    Field Sales Supervisor / Distributor Executive
    Philip Morris International Dec 2005 - Dec 2011
    Mindanao
    Distributor Executive Area Sales Management and Channel Management - Ensures swift implementation of sales and marketing strategies by focusing on key KPIs such as product distribution and account coverage- Leads in the analyses and generation of effective and efficient route to market models, necessary infrastructure and route plans to achieve sales volume targetsTerritory Sales Representative Channel Management and Retail Development of Consumer Products - Ensures proper implementation of National trade programs, product merchandising and demand generation activities-Aids counterpart distributor personnel in achievement of sales volume target through exploiting opportunities and development of current coverage in territory assignment to increase distributor profitability and efficiency

Ruby Salinas- Biro Skills

Leadership Management Fmcg Sales Operations Trade Marketing Inventory Management Fast Moving Consumer Goods Sales Cross Functional Team Leadership Training Merchandising Key Account Development Key Account Management Analysis Retail Sales Plan Distributed Team Management

Ruby Salinas- Biro Education Details

  • Xavier University (Ph) Ateneo De Cagayan
    Xavier University (Ph) Ateneo De Cagayan
    Business Management And Special Education
  • Sacred Heart Of Jesus Montessori
    Sacred Heart Of Jesus Montessori
    High School

Frequently Asked Questions about Ruby Salinas- Biro

What company does Ruby Salinas- Biro work for?

Ruby Salinas- Biro works for The Coca-Cola Company

What is Ruby Salinas- Biro's role at the current company?

Ruby Salinas- Biro's current role is Director of Franchise Operations.

What is Ruby Salinas- Biro's email address?

Ruby Salinas- Biro's email address is be****@****hoo.com

What schools did Ruby Salinas- Biro attend?

Ruby Salinas- Biro attended Xavier University (Ph) Ateneo De Cagayan, Sacred Heart Of Jesus Montessori.

What skills is Ruby Salinas- Biro known for?

Ruby Salinas- Biro has skills like Leadership, Management, Fmcg, Sales Operations, Trade Marketing, Inventory Management, Fast Moving Consumer Goods, Sales, Cross Functional Team Leadership, Training, Merchandising, Key Account Development.

Who are Ruby Salinas- Biro's colleagues?

Ruby Salinas- Biro's colleagues are Rajdip Chakraborty, Sachin Banodha, Mayank Sharma, Sylverster Segalo, Pauline Amoit, Federico Nuñez, Sovanarath Pha.

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