Michaela Allen's Location
Brooklyn, New York, United States, United States
Michaela Allen's Contact Details
Michaela Allen work email
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- Valid
Michaela Allen personal email
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Michaela Allen phone numbers
About Michaela Allen
As an experienced Creative and Design Director, I have a strong track record in the Financial, Transit, and AI technology industries. I specialize in brand and corporate identity, as well as campaign, web, and digital design. I have led global teams of art directors, writers, and designers, fostering passion, growth, and design excellence throughout my career. As a dedicated creative leader, I am committed to creating memorable and impactful design solutions that help businesses stand out in a crowded marketplace.
Michaela Allen's Current Company Details
Design Director | Building Dynamic Brand Systems and Passionate Creative Teams
Michaela Allen Work Experience Details
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Design DirectorVia Jun 2020 - Sep 2023New York, New York, UsI managed a team of art directors and production designers within Via's partnership and brand design team. This team created identities and marketing materials for Via's Ride-Share Partners and focused on Via's brand internally and externally. Impact: I helped the team streamline their rideshare launch process from six to three weeks of design time.As a Design Director at Via, I led the expansion of our Brand Identity System into digital and product design. I developed templates, presentations, and modular design systems for various teams and conducted educational workshops for their rollout. I spearheaded the creation and execution of innovative design concepts for brand campaigns, a website redesign, illustration guidelines, and partner branding and marketing systems.I championed cross-functional collaboration among brand designers, copywriters, app designers, and developers to ensure the seamless and timely delivery of high-quality, integrated design solutions. Additionally, I mentored and coached junior designers, offering guidance that fostered their professional growth. This resulted in a highly motivated team, reduced project turnaround times, and increased ownership and dedication to individual projects.My greatest achievement at Via was the growth and development of my team as well as the overall creative team. -
Design DirectorVia Oct 2019 - Jan 2020New York, New York, UsI audited Via's brand and design materials and evolved the brand identity guidelines over seven weeks. Collaborating with designers, sales teams, and stakeholders, I ensured the new system aligned with the company’s goals. I then introduced the updated brand system to the Marketing and Creative teams for roll-out. My expertise in brand identity management and collaboration was key to its successful launch.
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Creative DirectorDataminr Jul 2018 - Aug 2019New York, Ny, UsI led a small but mighty team of art directors and production designers within Dataminr's Marketing team who created materials for the company's internal and external brand systems, social media and event assets, and sales materials. • Strengthened brand assets and built a cohesive system for the company, updating Sales, employee resource groups (ERGs), social media, and event materials• Created interactive landing pages, reports, and eBooks as Thought Leadership and/or Sales materials• Boosted team productivity by streamlining design systems, freeing designers' time from routine tasks to focus on more complex requests. This was achieved by creating a searchable asset library and self-serve design templates for low-level assets and transitioning the team from Jira to Asana for a more collaborative request system and record keeping. -
Freelance Creative DirectorDataminr Aug 2017 - Jul 2018New York, Ny, UsAs a contractor to Dataminr, I focused on designing and streamlining investor pitch decks, a brand refresh, identity systems for new products, and an office redesign.
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Global Design Director, Internal AgencyBloomberg Lp Jun 2010 - Mar 2017New York, Ny, UsAs the Global Design Director, I managed a team of 13+ art directors, production designers, and writers in New York, Tokyo, Singapore, and London. We produced advertising campaigns and marketing materials for various Bloomberg initiatives, both internal and consumer-facing. Some business units we partnered with were recruitment, HR, Diversity and inclusion, Media, Technology, Sustainability, and Philanthropy. I worked hands-on with and in an external brand agency to conceptualize the current Bloomberg design system, eventually creating a cohesive design system that could flex across all Bloomberg businesses and delivery systems. I then worked with the Execution Creative Director to roll out and educate the company on using the system. During my last year at Bloomberg, I worked half of each week at Bloomberg Philanthropies, helping them strengthen and extend their brand internally and externally.Job tasks included:Out-of-home campaigns | Social Campaigns | Office Design | Employee Engagement | Events Design | Swag Design | Employee Experience | Brand Identity | Mentorship | Pitch Decks | Print Materials | Event System Design | Photoshoot Production and Art Direction | Motion Graphics -
Art DirectorBloomberg Lp Jan 2008 - Jun 2010New York, Ny, UsAs an Art Director within Bloomberg's London Creative team, I managed up to nine creatives in London and Tokyo. We focused on Bloomberg branding and marketing requirements, including event design and materials, our philanthropy partner's design needs, window design, furniture and lighting design, direct mail, and swag design.
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Graphic DesignerBloomberg Lp Jan 2000 - Jan 2008New York, Ny, UsDesign:IdentityEvent display and way-finding Print collateralInvitationsFurnitureProduct (bespoke premiums)Window displayBuilding wrapsBranding
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DesignerPostie Plus Group Ltd (Ppgl) Oct 1993 - Oct 1999NzLayout and design for Postie Plus clothing cataloguesIn-store graphics and light wallsClothing labels, textile print design and t-shirt designPhotoshoot art direction and productionPhotography for childrens wear, menswear and lingerie sections of the catalogues Photo editing
Michaela Allen Skills
Graphics
Creative Direction
Art Direction
Photography
Advertising
Corporate Identity
Layout
Art
Illustrator
Brochures
Graphic Design
Branding And Identity
Illustration
Mac
Brand Development
Typography
Digital Media
Magazines
Web Design
Image Editing
Michaela Allen Education Details
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Waikato Institute Of TechnologyPhotography
Frequently Asked Questions about Michaela Allen
What is Michaela Allen's role at the current company?
Michaela Allen's current role is Design Director | Building Dynamic Brand Systems and Passionate Creative Teams.
What is Michaela Allen's email address?
Michaela Allen's email address is me****@****erg.net
What is Michaela Allen's direct phone number?
Michaela Allen's direct phone number is +191791*****
What schools did Michaela Allen attend?
Michaela Allen attended Waikato Institute Of Technology.
What skills is Michaela Allen known for?
Michaela Allen has skills like Graphics, Creative Direction, Art Direction, Photography, Advertising, Corporate Identity, Layout, Art, Illustrator, Brochures, Graphic Design, Branding And Identity.
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