Michaela Allen Email & Phone Number

New York, New York, Us

I managed a team of art directors and production designers within Via's partnership and brand design team. This team created identities and marketing materials for Via's Ride-Share Partners and focused on Via's brand internally and externally. Impact: I helped the team streamline their rideshare launch process from six to three weeks of design time.As a Design Director at Via, I led the expansion of our Brand Identity System into digital and product design. I developed templates, presentations, and modular design systems for various teams and conducted educational workshops for their rollout. I spearheaded the creation and execution of innovative design concepts for brand campaigns, a website redesign, illustration guidelines, and partner branding and marketing systems.I championed cross-functional collaboration among brand designers, copywriters, app designers, and developers to ensure the seamless and timely delivery of high-quality, integrated design solutions. Additionally, I mentored and coached junior designers, offering guidance that fostered their professional growth. This resulted in a highly motivated team, reduced project turnaround times, and increased ownership and dedication to individual projects.My greatest achievement at Via was the growth and development of my team as well as the overall creative team.

New York, New York, Us

I audited Via's brand and design materials and evolved the brand identity guidelines over seven weeks. Collaborating with designers, sales teams, and stakeholders, I ensured the new system aligned with the company’s goals. I then introduced the updated brand system to the Marketing and Creative teams for roll-out. My expertise in brand identity management and collaboration was key to its successful launch.

New York, Ny, Us

I led a small but mighty team of art directors and production designers within Dataminr's Marketing team who created materials for the company's internal and external brand systems, social media and event assets, and sales materials. • Strengthened brand assets and built a cohesive system for the company, updating Sales, employee resource groups (ERGs), social media, and event materials• Created interactive landing pages, reports, and eBooks as Thought Leadership and/or Sales materials• Boosted team productivity by streamlining design systems, freeing designers' time from routine tasks to focus on more complex requests. This was achieved by creating a searchable asset library and self-serve design templates for low-level assets and transitioning the team from Jira to Asana for a more collaborative request system and record keeping.

New York, Ny, Us

As a contractor to Dataminr, I focused on designing and streamlining investor pitch decks, a brand refresh, identity systems for new products, and an office redesign.

New York, Ny, Us

As the Global Design Director, I managed a team of 13+ art directors, production designers, and writers in New York, Tokyo, Singapore, and London. We produced advertising campaigns and marketing materials for various Bloomberg initiatives, both internal and consumer-facing. Some business units we partnered with were recruitment, HR, Diversity and inclusion, Media, Technology, Sustainability, and Philanthropy. I worked hands-on with and in an external brand agency to conceptualize the current Bloomberg design system, eventually creating a cohesive design system that could flex across all Bloomberg businesses and delivery systems. I then worked with the Execution Creative Director to roll out and educate the company on using the system. During my last year at Bloomberg, I worked half of each week at Bloomberg Philanthropies, helping them strengthen and extend their brand internally and externally.Job tasks included:Out-of-home campaigns | Social Campaigns | Office Design | Employee Engagement | Events Design | Swag Design | Employee Experience | Brand Identity | Mentorship | Pitch Decks | Print Materials | Event System Design | Photoshoot Production and Art Direction | Motion Graphics

New York, Ny, Us

As an Art Director within Bloomberg's London Creative team, I managed up to nine creatives in London and Tokyo. We focused on Bloomberg branding and marketing requirements, including event design and materials, our philanthropy partner's design needs, window design, furniture and lighting design, direct mail, and swag design.

New York, Ny, Us

Design:IdentityEvent display and way-finding Print collateralInvitationsFurnitureProduct (bespoke premiums)Window displayBuilding wrapsBranding

Nz

Layout and design for Postie Plus clothing cataloguesIn-store graphics and light wallsClothing labels, textile print design and t-shirt designPhotoshoot art direction and productionPhotography for childrens wear, menswear and lingerie sections of the catalogues Photo editing