Extensive experience in category planning, retail buying and merchandising; with a strong understanding of the market trends, consumer needs, and competitive landscape in the sports and fashion industry. As a senior manager in category management at adidas, I highly involve in brand & category development, strategic planning and execution for Asia Pacific marketplace. I leverage my skills in data analysis, forecasting, and communication to optimize the product & category development, and retail planning across multiple channels and markets. Highly collaborate with cross-functional teams, including marketing, sales, and global team to ensure alignment and consistency of the category vision and objectives. Passionate about delivering innovative and impactful solutions that enhance the brand image, customer experience, and business performance of the organization. I value diversity, creativity, and collaboration, and I seek to learn from and empower others in cross-functional teams and the company.