Ruby Tran Email & Phone Number

Ho Chi Minh City, Ho Chi Minh City, Vn

• Assisting & consulting advertising agencies and businesses with various marketing needs, ranging from marketing strategy development to implementation for B2C, B2B & platform business model• Creating full-scale marketing plans, including performance review, market research, developing buyer personas, brand building, marketing & communication strategy and tactics that accelerate growth, increase demand, target high potential prospects, and maximize budget

Ho Chi Minh City, Vietnam

- Working with the BOD to build up the concept of "Happy School", following the Sustainability Development concept of UN.- Developing marketing and communication strategies and execution ideas to deploy the"Happy School" Concept across communication activities inside the school

Dronfield, England, United Kingdom

Teddy4life provides fulfilment and drop-shipping services, warehouse solutions in UK for MMO communities in Vietnam and across the world. At Teddy4life, I am in charge of develop and maintain customer relationship, helping the business acquire more customers and grow. I am also leading the project of developing a Digital Fulfilment Platform for the company to digitalise and automate the working process between Teddy4life and customers, increasing the productivity and maintain smooth operation.

Ho Chi Minh City, Vietnam

Commodity trading is an emerging sector in the Vietnamese market. In late 2022, I joined Saigon Futures Inc. as a Strategy Consultant to develop business and marketing strategies, addressing challenges in brand awareness and customer acquisitions. Within a year, SFI's market share doubled, moving from 5th to 3rd position in the commodity trading market.Later, I transitioned to the role of Marketing Manager for one and a half years, where I executed strategies and contributed to building… Show more Commodity trading is an emerging sector in the Vietnamese market. In late 2022, I joined Saigon Futures Inc. as a Strategy Consultant to develop business and marketing strategies, addressing challenges in brand awareness and customer acquisitions. Within a year, SFI's market share doubled, moving from 5th to 3rd position in the commodity trading market.Later, I transitioned to the role of Marketing Manager for one and a half years, where I executed strategies and contributed to building and training the marketing team.Some key tasks I performed at SFI include:1. Marketing Strategy Development:- Conducted research and analysis to identify challenges.- Developed alternative solutions based on data analysis.- Executed marketing ideas, including creating the first Digital Learning Hub for the Commodity Trading market.- Collaborated with other teams to ensure cohesive implementation.- Monitored media, marketing, and sales performance closely to make suitable adjustments.2. Team Development:- Provided training sessions for digital marketing executives, content writers and designers- Offered guidance on market trends and best practices.- Provided ongoing feedback and support to team members.These efforts contributed significantly to SFI's growth and success in the competitive commodity trading market. Show less

Ho Chi Minh City, Ho Chi Minh City, Vietnam

As an experienced brand strategist and marketing specialist with a keen interest in Sustainable Marketing, a subject I studied at Imperial College Business School, I've successfully led initiatives in brand development and marketing strategy at IDICO, including:1/ Brand Development:- Led the development of a new brand concept, collaborating closely with the Board of Directors.- Developed a brand strategy rooted in UN's Sustainable Development Framework for Industrial Park… Show more As an experienced brand strategist and marketing specialist with a keen interest in Sustainable Marketing, a subject I studied at Imperial College Business School, I've successfully led initiatives in brand development and marketing strategy at IDICO, including:1/ Brand Development:- Led the development of a new brand concept, collaborating closely with the Board of Directors.- Developed a brand strategy rooted in UN's Sustainable Development Framework for Industrial Park (UNIDO) and stakeholder theory.- Worked with Creative Agency & translated the strategy into action by crafting a brand story, developing a new brand identity, and establishing brand guidelines.- Created brand assets including thematic videos, photos, and a revamped website.2/ Marketing Communication Strategy:- Designed a comprehensive marketing strategy over three years to build brand image and promote the value proposition.- Developed yearly marketing activities including brand messaging and initiatives across various communication platforms.These efforts positioned IDICO as a forward-thinking and socially responsible organisation, driving engagement and trust among stakeholders.I am passionate about leveraging branding and marketing strategies to drive business growth and create lasting impact Show less

Saigon

• Acted as lead strategist to pitch for accounts and provide end-to-end communication strategy with accountability for market research, consumer behaviours analytics, forming brand value proposition, communication channel planning and measurement• Examined clients' business to get to know their brands and understand their objectives• Gave consultations regarding communication and marketing strategy to clients• Wrote and formalised the client proposals • Worked cross-functionally… Show more • Acted as lead strategist to pitch for accounts and provide end-to-end communication strategy with accountability for market research, consumer behaviours analytics, forming brand value proposition, communication channel planning and measurement• Examined clients' business to get to know their brands and understand their objectives• Gave consultations regarding communication and marketing strategy to clients• Wrote and formalised the client proposals • Worked cross-functionally within the agency to ensure the successful and innovative execution of approved strategies Show less

Saigon

Account management tasks that I have been working on:• Managed and coordinated with different teams in the agency to ensure clients goals and objectives were met on-time and on budget.• Consulted clients about campaign requirements• Negotiated timescales and budgets with clients• Responsible for budget planning on a campaign basis• Contacted, dealt, briefed, and managed freelancers, KOLs/ Influencers, third parties• Monitored work progress and kept in contact with… Show more Account management tasks that I have been working on:• Managed and coordinated with different teams in the agency to ensure clients goals and objectives were met on-time and on budget.• Consulted clients about campaign requirements• Negotiated timescales and budgets with clients• Responsible for budget planning on a campaign basis• Contacted, dealt, briefed, and managed freelancers, KOLs/ Influencers, third parties• Monitored work progress and kept in contact with clients at all stages• Joined in creating creative assets and engagement activities with creative teams• Wrote detailed reports for the clients and the agency Show less

Sai Gon

- Attending company meetings to exchange product information and coordinate work activities with other departments.- Conferring with company officials to develop methods and procedures to increase sales, expand markets, and promote business.- Coaching, inspiring and motivating a sales team.- Monitoring sales staff performance to ensure that goals are met- Providing operators with assistance in performing difficult or complicated duties.- Directing and supervising employees… Show more - Attending company meetings to exchange product information and coordinate work activities with other departments.- Conferring with company officials to develop methods and procedures to increase sales, expand markets, and promote business.- Coaching, inspiring and motivating a sales team.- Monitoring sales staff performance to ensure that goals are met- Providing operators with assistance in performing difficult or complicated duties.- Directing and supervising employees engaged in sales, inventory-taking, or performing specific services.- Developing and maintaining customer relationships - Disciplined use of CRM system, communication and customer management.- Handling customer complaints and enquiries regarding services, products, or personnel.- Monitoring random calls for quality assurance. - Planing and preparing work schedules, and assigning employees to specific duties.- Analyzing details of sales territories to assess their growth potential and to set quotas. Show less

Ho Chi Minh City, Vietnam

• Prepared and followed up contracts, liquidations, and invoices with freelancers and vendors.• Followed up payment with the finance team• Arranged and sent meeting invitations between the creative and account team. • Updated workload of the creative team daily and weekly. • Assisted Traffic Manager in purchasing images from Stock images as Shutterstock and Getty.• Supported copywriters in translating TVC scripts from English to Vietnamese.

Master Of Science - Ms, Strategic Marketing, Distinction

Dean's List for Academic Excellence. The Dean’s List recognises students whose overall performance in their programme is above 70 per cent.

Bachelor Of Arts (Ba), English Language And Translation, Gpa: 3.34 (4.0 Scale)