Ruby Seeto Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

As Lloyds Banking Group’s CRM agency, we delivered creative and digital campaigns across email, direct mail, paid social and digital. I was responsible for the Consumer Relationships and Consumer Lending business units across Lloyds Banking Group’s portfolio of brands, namely; Lloyds Bank, Halifax and Bank of Scotland.

Auckland, New Zealand

Highlight: Post a successful pitch in December 2022, I onboarded the new clients, established new ways of working for our Performance Marketing Team and helped with the development of a new creative platform for ANZ built for speed to market. Initial results have indicated this new platform has caused a 33% decrease in cost per lead.

Auckland, New Zealand

Highlight: Managing the nationwide launch of New World Online – the e-commerce platform for NZ’s challenger supermarket brand. I led the development of an Onboarding customer journey strategy and production of assets for the integrated campaign launching New World Online in 2023.

Auckland, New Zealand

Highlight: Managing AA Insurance’s Easter Acquisition integrated campaign that generated a 42% boost in sales above plan and achieved three highest ever sales days for AA Insurance. This campaign won the NZDM 2019 Industry Gold Award for Financial Services and Direct Response Channel Award.

Auckland, New Zealand

I contributed to 50% growth of billings for a key client in my first year at TRACK.

Wellington & Wairarapa, New Zealand

New Zealand's largest chocolate company and Most Trusted Brand in NZ for 12 years running. I was responsible for community management of social pages, responding to customer letters and requests for sponsorship.

Auckland, New Zealand

In this role I worked on a broad range of projects within the client service department, with a particular focus on managing an integrated campaign for Contiki NZ. I was tasked with writing briefs, organising creative teams, creating content marketing plans and social calendars, contact reporting, as well as managing Contiki's Instagram and Facebook accounts. My highlight at Chemistry was developing and managing a social campaign for travel brand Uniworld. The objective was to drive people to Uniworld’s website to enquire/request a quote or visit their local travel agent to book a Uniworld trip. My social content plan resulted in a 31% increase in bookings for the period, and loads of good comments and engagment across the board from customers.I also contributed to other projects across Chemistry's key clients such as PlaceMakers, All Blacks Tours, Samsung and Prostate Cancer Foundation.

Postgraduate Honours Degree In Marketing, Marketing, First Class

Bachelor Of Commerce (Bcom) Double Major In International Business & Marketing

Activities and Societies: Victoria University of Wellington Commerce Students' Society

Education record

Activities and Societies: Netball, Football 2nd XI, Shakespeare Soiree actor and director, Indian Dance Group, Development Committee Member

Education record