Michael Ruby

Michael Ruby Email and Phone Number

Co-Founder and Chief Creative Officer @ Park & Battery
California, United States
Michael Ruby's Location
San Francisco Bay Area, United States, United States
Michael Ruby's Contact Details
About Michael Ruby

Passionate storyteller. Pop culture geek. Digital neurotic. Diet Dr. Pepper addict. Member of the DMN 40under40, PM360 ELITE 100 and Best In Biz Creative Executive of the Year. Agency founder and award-winning creative, content, and strategic specialist. Just a few ways to describe the multifaceted me. I’m the proud co-founder of Park & Battery, a branding, marketing and content agency. As the agency’s President and Chief Creative Officer, I’m spearheading our mission to harnesses perspectives to create value for brands and businesses globally. P&B has been named Adweek’s 2024 B2B Agency of the Year, as well as a 2023 Agency of the Year by both the Association of National Advertisers and B2B Marketing Elevation Awards. Prior to P&B, I was a managing partner and the Chief Creative Officer of Retina, a leading advertising, global marketing and technology services company. While at Retina, I built an organization of 65+ creatives, technologists, media professionals and account leads. Our work was recognized with over 80 creative awards and shortlists, including The One Show – and the agency was recognized as an agency of the year 5x in 24 months, ANA Business Marketing Agency of the Year in three consecutive years. Building on my experience as a stage performer, I am a frequent conference speaker, including B2B Marketing Exchange, ANA National and Regional Conference events, and B2B Ignite. My award-winning work and commentary have been featured in The New York Times, The Wall Street Journal, AdAge and CMO.com, among others.Prior to Retina, I was tapped by Flexport, the SoftBank-backed, San Francisco-based unicorn, to build its internal creative and content marketing agency. And before that, I was a creative/content lead at global B2B specialist agency Stein IAS. As the firm’s first Chief Content and Experience Officer, I helped lead Stein IAS to ANA Business Marketing Agency of the Year honors five consecutive years, as well recognition as an Ad Age A-List Agency to Watch. Specialties: Translating complex concepts into relevant, resonant, award-winning creative strategies and campaigns :: Integrating and executing ideas across multi-channel marketing and advertising :: Brand positioning, brand naming, brand architecture :: Driving optimism and collaboration :: Singing at creative presentations.

Michael Ruby's Current Company Details
Park & Battery

Park & Battery

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Co-Founder and Chief Creative Officer
California, United States
Website:
parkandbattery.com
Employees:
54
Michael Ruby Work Experience Details
  • Park & Battery
    Co-Founder And Chief Creative Officer
    Park & Battery
    California, United States
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  • Park & Battery
    President And Chief Creative Officer
    Park & Battery Feb 2022 - Present
    Co-founder of Park & Battery, serving as President and Chief Creative Officer. Park & Battery is a brand, marketing and content agency that harnesses perspectives to create value for brands and businesses globally. Named Adweek’s 2024 B2B Agency of the Year, as well as a 2023 Agency of the Year by both the Association of National Advertisers and B2B Marketing Elevation Awards, P&B specializes in creating brands, launches, and experiences that deliver real impact, from strategy and messaging through to creative/design, content, and media/go-to-market. The agency is headquartered in Oakland, CA with hubs in New York City, Salt Lake City, Miami, Toronto and the UK. Visit ParkandBattery.com
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  • Retina
    Chief Creative Officer, Managing Partner
    Retina Mar 2020 - Feb 2022
    San Francisco, California, Us
    As the company’s first Chief Creative Officer and a managing partner, I was responsible for connecting breakthrough strategy, creative and content experiences with our teams’ deep technology expertise to power results for marketing and communications teams globally. In my multifaceted role, I spearheaded global creative and content, as well as drove client strategy, client engagement, and business development for Retina. Over two years, I built an organization of 65+ creatives, strategists, technologists, media professionals and account leaders. Our work was recognized with over 80 creative awards and shortlists, including The One Show, The Drum Awards, ANA B2 Awards, OMMA Awards, and the Global ACE Awards. The agency made the Chief Marketer 200 twice and named an agency of the year 4x in 18 months – the 2021 and 2020 ANA B2B Agency of the Year; B2B Marketing's 2021 Elevation Awards B2B Agency of the Year; and The Drum's 2020 Martech Agency of the Year. In 2021, I was also honored as Best in Biz Awards Creative Executive of the Year for my accomplishments. Client experience included: Facebook/Meta, Thermo Fisher Scientific, IBM Watson, Honeywell, eXp World Holdings (eXp Realty, Virbela, SUCCESS Enterprises), Semtech, Transfix, Esquire Bank, Maravai LifeSciences, Kloudspot, The Energy Project.
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  • Flexport
    Creative Director (Creative And Content Studio)
    Flexport Oct 2018 - Feb 2020
    San Francisco, California, Us
    Built and led an elite in-house B2B creative/content team responsible for developing and growing the brand, driving demand, and enabling continued hyper-growth for the company that’s making global trade easy for everyone. As the company’s first creative director, I was responsible for:• Defining and championing the brand, brand story and brand identity, everywhere it lives • Creating a content marketing center of excellence that powered inbound demand generation and sales enablement, drove thought leadership, and positioned the company as the industry's reference brand • Increasing brand awareness, engagement, and affinity via advertising, branded content/experiences, and social media • Building an internal creative, content, and production studio – developing processes, capabilities, and resources to support the business • Developing and leading a team responsible for design, copywriting, multi-format content, video, social media, and production • Spearheading the organization’s global brand and website relaunch and multichannel, integrated advertising campaigns • Leading creative, design, and content development of FORWARD, the company’s first global customer conference • Selecting and directing creative, digital, and production agency partners and contractors
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  • Association Of National Advertisers
    Board Member & Vp, Brand / Ana Business Marketing Norcal
    Association Of National Advertisers Jul 2018 - Jul 2019
    New York, Ny, Us
    Board member of The Northern California chapter of ANA Business Marketing, the leading B2B marketing organization in the San Francisco Bay Area and Silicon Valley. ANA NorCal is dedicated to connecting B2B marketers with the most relevant and impactful knowledge, people, and programs and to advance the science and impact of business to business marketing.
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  • Stein Ias
    Chief Content And Experience Officer
    Stein Ias Jun 2015 - Oct 2018
    New York, New York, Us
    Spearheaded Stein IAS’ global content and experience practice, and acts as Americas' executive creative director. Developed MiX, the agency’s collaborative initiative focused on bringing together experts from across disciplines to create cutting-edge brand/customer experiences. Helped launch and co-managed Stein IAS San Francisco. Helped lead the agency to its its highest award show performances ever, comprising hundreds of creative and marketing honors globally -- including AdAge's A-List of "Agencies to Watch" and BMA Agency of The Year 5 of the past 7 years. Frequent ad industry speaker, commentator and awards judge. Client experience included: Western Union, Merck Animal Health, NCR, Korn Ferry, CenturyLink, Juniper Networks, Chicago Board Options Exchange, ADP, RetailMeNot, Key Technology, Columbia University.
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  • Stein Ias
    Partner & Vp, Executive Creative Director
    Stein Ias 2008 - Oct 2018
    New York, New York, Us
    Member of senior management team for one of the industry’s top branding, integrated and interactive marketing agencies serving B2B, consumer and prosumer clients. Helped lead the agency to top Agency of The Year status three years running (BtoB Magazine and the Business Marketing Association). Created and executed award-winning, multi-channel campaigns. Managed agency creative teams and freelancers. Led creative presentations for clients and new business. Helped found agency content marketing practice, Kilter. Clients included: Barnes & Noble, Chicago Board Options Exchange, McGraw-Hill, Towers Watson, TheLadders, D-Link, Citrix Online (GoToMyPC and GoToMeeting products), PR Newswire, FTI Technology, TransitChek, Allmenus.com, Schoolwires, Silverpop, Hytorc, DealerTrack, Rodale, IPC Systems, Syniverse, uTest, Wolters Kluwer Law & Business, NCM Fathom.
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  • Stein Rogan + Partners
    Senior Copywriter
    Stein Rogan + Partners 2005 - 2008
    Responsible for concepting, writing and developing advertising and marketing materials across all media. Managed copy deliverables agency-wide. Wrote and delivered creative presentations for clients and new business. Clients included: Discovery, ABN AMRO, Mimeo.com, Citrix Online (GoToMyPC and GoToMeeting products), Aruba Networks, SchoolNet, OnForce, TransitChek, Sungard, VMS, Carey International, VMS, Moodlerooms, IBM (Diligent Technologies).
  • Stein Rogan + Partners
    Account Planner & Copywriter
    Stein Rogan + Partners 2003 - 2005
    Worked in tandem with Chief Strategy Officer to develop brand strategy and tactical plans. Conducted secondary source research, as well as quantitative and qualitative research. Instrumental in re-branding and re-positioning such brands as: Discovery Education, Ziff Davis Internet and Ziff Davis Media, VMS, Tacit Networks, and MORE Magazine. Also began work as copywriter. Projects included Web copy and print advertising for clients including Carey International, VMS, Tacit Networks and Cecilware.
  • Artspower National Touring Theatre
    Equity Actor
    Artspower National Touring Theatre 2002 - 2003
    Toured the country performing for one of the nation's most recognized and beloved producers of Theater for Young Audiences (TYA).

Michael Ruby Skills

Integrated Marketing Creative Direction Interactive Marketing Creative Strategy Advertising Brand Architecture Digital Marketing Marketing Communications Digital Strategy Corporate Branding Copywriting Interactive Advertising Product Naming Art Direction Online Advertising Positioning B2b Email Marketing Marketing Social Media Social Media Marketing Broadcast B2b Marketing Brand Development Concept Development Content Marketing Content Strategy Multi Channel Marketing Digital Media Outdoor Advertising Strategy

Michael Ruby Education Details

  • Boston University
    Boston University
    Major In Communications (Film/Television); Minor In Philosophy

Frequently Asked Questions about Michael Ruby

What company does Michael Ruby work for?

Michael Ruby works for Park & Battery

What is Michael Ruby's role at the current company?

Michael Ruby's current role is Co-Founder and Chief Creative Officer.

What is Michael Ruby's email address?

Michael Ruby's email address is mi****@****ort.com

What is Michael Ruby's direct phone number?

Michael Ruby's direct phone number is +157029*****

What schools did Michael Ruby attend?

Michael Ruby attended Boston University.

What skills is Michael Ruby known for?

Michael Ruby has skills like Integrated Marketing, Creative Direction, Interactive Marketing, Creative Strategy, Advertising, Brand Architecture, Digital Marketing, Marketing Communications, Digital Strategy, Corporate Branding, Copywriting, Interactive Advertising.

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