Michael Ruby Email & Phone Number

California, United States

Co-founder of Park & Battery, serving as President and Chief Creative Officer. Park & Battery is a brand, marketing and content agency that harnesses perspectives to create value for brands and businesses globally. Named Adweek’s 2024 B2B Agency of the Year, as well as a 2023 Agency of the Year by both the Association of National Advertisers and B2B Marketing Elevation Awards, P&B specializes in creating brands, launches, and experiences that deliver real impact, from strategy and messaging through to creative/design, content, and media/go-to-market. The agency is headquartered in Oakland, CA with hubs in New York City, Salt Lake City, Miami, Toronto and the UK. Visit ParkandBattery.com

San Francisco, California, Us

As the company’s first Chief Creative Officer and a managing partner, I was responsible for connecting breakthrough strategy, creative and content experiences with our teams’ deep technology expertise to power results for marketing and communications teams globally. In my multifaceted role, I spearheaded global creative and content, as well as drove client strategy, client engagement, and business development for Retina. Over two years, I built an organization of 65+ creatives, strategists, technologists, media professionals and account leaders. Our work was recognized with over 80 creative awards and shortlists, including The One Show, The Drum Awards, ANA B2 Awards, OMMA Awards, and the Global ACE Awards. The agency made the Chief Marketer 200 twice and named an agency of the year 4x in 18 months – the 2021 and 2020 ANA B2B Agency of the Year; B2B Marketing's 2021 Elevation Awards B2B Agency of the Year; and The Drum's 2020 Martech Agency of the Year. In 2021, I was also honored as Best in Biz Awards Creative Executive of the Year for my accomplishments. Client experience included: Facebook/Meta, Thermo Fisher Scientific, IBM Watson, Honeywell, eXp World Holdings (eXp Realty, Virbela, SUCCESS Enterprises), Semtech, Transfix, Esquire Bank, Maravai LifeSciences, Kloudspot, The Energy Project.

San Francisco, California, Us

Built and led an elite in-house B2B creative/content team responsible for developing and growing the brand, driving demand, and enabling continued hyper-growth for the company that’s making global trade easy for everyone. As the company’s first creative director, I was responsible for:• Defining and championing the brand, brand story and brand identity, everywhere it lives • Creating a content marketing center of excellence that powered inbound demand generation and sales enablement, drove thought leadership, and positioned the company as the industry's reference brand • Increasing brand awareness, engagement, and affinity via advertising, branded content/experiences, and social media • Building an internal creative, content, and production studio – developing processes, capabilities, and resources to support the business • Developing and leading a team responsible for design, copywriting, multi-format content, video, social media, and production • Spearheading the organization’s global brand and website relaunch and multichannel, integrated advertising campaigns • Leading creative, design, and content development of FORWARD, the company’s first global customer conference • Selecting and directing creative, digital, and production agency partners and contractors

New York, Ny, Us

Board member of The Northern California chapter of ANA Business Marketing, the leading B2B marketing organization in the San Francisco Bay Area and Silicon Valley. ANA NorCal is dedicated to connecting B2B marketers with the most relevant and impactful knowledge, people, and programs and to advance the science and impact of business to business marketing.

New York, New York, Us

Spearheaded Stein IAS’ global content and experience practice, and acts as Americas' executive creative director. Developed MiX, the agency’s collaborative initiative focused on bringing together experts from across disciplines to create cutting-edge brand/customer experiences. Helped launch and co-managed Stein IAS San Francisco. Helped lead the agency to its its highest award show performances ever, comprising hundreds of creative and marketing honors globally -- including AdAge's A-List of "Agencies to Watch" and BMA Agency of The Year 5 of the past 7 years. Frequent ad industry speaker, commentator and awards judge. Client experience included: Western Union, Merck Animal Health, NCR, Korn Ferry, CenturyLink, Juniper Networks, Chicago Board Options Exchange, ADP, RetailMeNot, Key Technology, Columbia University.

New York, New York, Us

Member of senior management team for one of the industry’s top branding, integrated and interactive marketing agencies serving B2B, consumer and prosumer clients. Helped lead the agency to top Agency of The Year status three years running (BtoB Magazine and the Business Marketing Association). Created and executed award-winning, multi-channel campaigns. Managed agency creative teams and freelancers. Led creative presentations for clients and new business. Helped found agency content marketing practice, Kilter. Clients included: Barnes & Noble, Chicago Board Options Exchange, McGraw-Hill, Towers Watson, TheLadders, D-Link, Citrix Online (GoToMyPC and GoToMeeting products), PR Newswire, FTI Technology, TransitChek, Allmenus.com, Schoolwires, Silverpop, Hytorc, DealerTrack, Rodale, IPC Systems, Syniverse, uTest, Wolters Kluwer Law & Business, NCM Fathom.

Responsible for concepting, writing and developing advertising and marketing materials across all media. Managed copy deliverables agency-wide. Wrote and delivered creative presentations for clients and new business. Clients included: Discovery, ABN AMRO, Mimeo.com, Citrix Online (GoToMyPC and GoToMeeting products), Aruba Networks, SchoolNet, OnForce, TransitChek, Sungard, VMS, Carey International, VMS, Moodlerooms, IBM (Diligent Technologies).

Worked in tandem with Chief Strategy Officer to develop brand strategy and tactical plans. Conducted secondary source research, as well as quantitative and qualitative research. Instrumental in re-branding and re-positioning such brands as: Discovery Education, Ziff Davis Internet and Ziff Davis Media, VMS, Tacit Networks, and MORE Magazine. Also began work as copywriter. Projects included Web copy and print advertising for clients including Carey International, VMS, Tacit Networks and Cecilware.

Toured the country performing for one of the nation's most recognized and beloved producers of Theater for Young Audiences (TYA).