- Designed a B2C mobile app to connect between emerging artists and art consumers, facilitating artworks sells and second-hand trading, receiving 78% positive user feedback rate on its effectiveness.- Crafted the design system that showcased a bold color palette, innovative iconography, typography, and a clear information architecture to achieve the engaging art experience.- Engaged field research by attending 3 local art fairs, facilitating deeper insights into the preferences of both artists and consumer, with findings over 60% of participants are Gen Z and 58%+ of attendees prefer unique artworks.- Conducted 6+ user interviews and 7 competitor analysis, defining users needs and delivering final prototype with 4 iterations based on feedbacks from founder and 10+ usability tests, significantly improving artworks selling efficiency and stronger connections with art consumer with artist.

- Shipped B2B SaaS AI-driven recruitment web product from 0 to 1 to better assist startups and SMBs to locate sales talents, launched MVP focusing on AI-powered interview assistant and data analysis visualization, leading to 50% decrease in time to hire sales talents. - Drove a close partnership with CEO and PM to develop sales talent-focused business strategy using AI matching, and defined 4-month product roadmap to leverage data visualization to deliver interview insights and candidate skill comparisons. - Created a streamlined design system with intuitive navigation for a data-heavy toolkit, color palette, component library, iconography, consistent navigation, and simple information architecture. Enhanced product scalability and facilitated future feature expansion.- Conducted 15+ user interviews and 6 competitor analysis for sales focused AI recruiting product, uncovering comprehensive AI evaluation that enables quicker in-depth assessment of sales skillsets, professional abilities, reducing hiring bias and improving retention rates.- Led the refinement of the final design prototype through 4 iterations, incorporating feedback from over 10 beta usability testing with less time spent on locating sales talent and enhanced hiring quality, presenting design concepts to stakeholders ensuring alignment with user needs and business goals.

- Led the design process from concept sketching, project planning to final XR video production, resulting in 10k+ reviews on social media.- Developed visual direction, color board and 3D designs using Blender and Nomad. - Led the team on project positioning, virtual shooting, and XR development to create visually immersive experiences.- Worked closely with XR designers, developers, producers, and the production team to define project scope, design 3D scenes, provide shooting instructions, and set clear goals for final implementation.

- Identified and delineated business objectives in the cannabidiol product, researched and engaged with 50+ influencers across multiple social media platforms to explore collaboration opportunities, resulting in successful partnerships with 20 influencers.- Designed marketing affiliate graphics for new product launches across paid social platforms including Facebook, Email, and Instagram, resulting in generating 100+ orders daily than before.- Led user experience research on cannabidiol products, conducting 25+ interviews and achieving survey with a 75% response rate, analyzed and structured existing company data to refine marketing strategies and product propositions effectively.- Created updates to the product’s mood board and showcased the design process to a broader group of audience in the company.

- Facilitated the redesign of B2B web products to streamline ordering and after-sales service for cloud, hardware, and software products, ultimately reducing time spent in 35% and aiding businesses and individuals in effectively locating products.- Led the internal redesign of a web product tailored for HR departments, aimed at enhancing the tracking of daily employee check-ins, information updates, and management tasks, resulting in a 50% increase in user utilization efficiency, as validated through usability testing.- Optimized UX research materials including user journey map, persona, research methods, and information architecture in Atlassian to align with multiple teams, ensuring consistent user experiences, and facilitating further product implementation and scalability.- Collaborated with a cross-functional team of PM and engineers to set clear product development goals for improving the shopping experience for business users, aligned with multiple departments, facilitated testing, and provided design handoffs for implementation.

- Led the creation of daily fun news and events twice a week on Wechat with 3,000+ viewers weekly- Led efforts on creating 5 company’s travel section content on Wechat and Weibo with over 100 followers growth- Worked on planning and get sponsorship for 4 events with over 600 attendees

- Assisted customers with sales and service by managing the cash register and organizing the merchandise selection - Worked with more than 5 co-workers and 4 managers to prepare displays- Communicated with more than 20 customers daily to determine their needs, give advice and build friendly relationship with customers