Ruby Zimmermann Email & Phone Number

Wellington, Wellington Region, New Zealand

The Communications and Marketing Specialist is responsible for the go-to-market and liveoperations marketing support for their assigned game project/s, as well as for communicationssupport for the marketing and community teams and wider company as required.This role combines the activities and responsibilities of the Product Marketer and the Communications Specialist (see below).

Wellington, Wellington Region, New Zealand

Responsibilities include, but are not necessarily limited to:− Plan and implement campaigns to create awareness for Into the Dead: Our Darkest Days from the design phase, pre-launch and post-release. Includes event planning.− Measure and analyse campaigns to determine their effectiveness and document any learnings.− Implement ongoing marketing activity to drive player engagement and long-term retention.− Benchmark and monitor market trends and direct competitors within the Gaming industry.− Provide strategic and creative direction in the form of well-crafted briefs to facilitate creation of marketing collateral.− Manage in-game promotion tools including optimisation of content and scheduling for improved performance.− Take advantage of strategic cross-promotion between relevant PikPok games.− Manage the marketing-related functions of the various game store pages includingcreating and uploading assets and copy.− Drive a proactive Steam store strategy to improve store conversion and use relevant metrics to measure progress and refine the chosen approach as necessary.− Drive a proactive SEO strategy to improve discoverability on Steam pages and use relevant metrics such as keyword ranking to track performance.− Identify opportunities to build relationships with influencers and content creators that can highlight Our Darkest Days with our target audiences.− Work with the internal Analytics, Market Research, and Games User Research teams toachieve a greater understanding of the target audience.− Work in collaboration with the Community team to identify opportunities to share marketing content.− Write, edit, and coordinate product PR with external PR agencies.− Liaise with external parties (such as influencers and press) to ensure buy-in and on-time completion of campaign activities.− Follow relevant marketing budgeting planning processes.− Where applicable, manage the process of creating game-specific web pages.

Wellington, Wellington Region, New Zealand

Responsibilities include, but are not necessarily limited to:- Absorbing and translating the needs of various teams into engaging and error-free copy.- Supporting company leadership and the People & Culture team with updates to studiopolicies and documentation and drafting the communications of those changes to staff.- Supporting the Marketing & Communications team with drafting and editing copy asneeded, including but not limited to:- Pitch documents.- Press releases.- Storefront descriptions.- Social media posts.- Supporting game development and narrative teams with proofreading of in-game text.- Supporting the localisation manager with descriptions of nuance and wordplay for thebetter understanding of our translators.- Supporting internal communications improvements via initiating new opportunities forimproved internal communications and advocating for existing processes and channels(for example: “Show and Tell” presentations, company newsletter).- Providing expertise in strong communications to teams, proactively and directlycollaborating with teams, as well as facilitating and maintaining constructive lines ofcommunication and workflows.- Iterating effectively and as required. Taking on board feedback, guidance and instructionand being willing and able to follow that through in your work.- Providing feedback constructively and as required.- Working directly with the Chief Publishing Officer to develop the role of CommunicationsSpecialist within the organisation.

In this role my key responsibilities included overseeing online campaigns for key titles, authors, and brands, both independently and in collaboration with the Marketing Communications Manager. I was responsible for content creation and curation for all HCNZ social media channels, and tasked with growing engagement and followers. This included localising and scheduling content, as well as copywriting and graphic design.I planned and created collateral for monthly new releases in the form of presenters or samplers, point of sale, and digital assets (including some video content). This also included updating a online hub for booksellers to download digital assets.Part of this role involved the design and printing of promotional material including but not limited to sales presenters, posters, standees, flyers, pamphlets, catalogues, and more.On the digital side, I maintained and updated content for the HCNZ website, including writing copy and creating web banners. The on-going development of HarperCollins NZ public and bookseller databases, plus the preparation and distribution of public, media, and bookseller-targeted EDMs was also part of my role. Placing ads on Facebook, Instagram, and Twitter was another key responsibility, which included designing or localising creative, reporting on analytics for online campaigns, and collating invoices.Copywriting and editing was a major part of this position and I was trusted to apply a keen eye for detail to proofreading a range of text.I was in charge of relationship management with existing online influencers and the procurement of new ones. This included monthly collating of titles available for review, ordering from the distribution warehouse, and sending out to reviewers. I enjoyed this opportunity to interact with the bookloving community.

Wellington & Wairarapa, New Zealand

I assessed, edited and proof manuscripts, helped with typesetting, provided design feedback, and carried out administration tasks such as creating newsletters, updating the website, sending out mail, and anything else required.To see an online portfolio of my work in this position and previous roles, visit my website at www.rubyzimmermann.com

I was responsible for producing content for both web and print, to engage potential and current students, their parents/caregivers, and alumni. In writing copy, I enjoyed applying my originality when taking academic or technical content and making it more engaging and accessible. I was also the go-to person in the team to proofread all communications and marketing copy and make sure it was consistent, brand-appropriate, and accurate.I localised digital content, moderated online conversations, answered private messages from followers, and reported back on analytics. I enjoyed seeing the different conversations happening online and being present to solve any disputes or queries. I also made sure to adhere to a clearly outlined code of conduct when removing derogatory comments and banning offensive users. Liaising with stakeholders all across different areas of the university, as well as directly with students, was a big part of this role. Our student base was extremely diverse and I learned how to handle every situation with respect, understanding, and sensitivity.In addition, I coordinated, typeset, and distributed a staff e-newsletter using MailChimp and reported back on reader statistics. Finally, I assisted with other administration tasks as required, including taking meeting notes, helping with event management, digital filing, contributing to design discussions, placing print orders, and more. I am often praised in my various roles for always being willing to lend a hand.To see examples of the work I did at the University, visit my website at www.rubyzimmermann.com

In this role, my project management tasks included coordinating various contacts across the university, providing timelines, and keeping track of deadlines.I was extensively involved in writing, editing, and revising content for the Faculty of Arts both online and in print. This included a large amount of liaising with other sectors of the university. I wrote and edited copy for everything from website to social media posts. I also provided extensive assistance in the coordination and production of student handbook and guides, including writing, editing, and assisting with graphic design and photography.I was involved in advertising campaign decisions including writing content and editing images for online ads.As part of this role, I also undertook other administration tasks as required, including assisting at events, managing website updates, and digital filing.

Bachelor Of Arts (B.A.), Film, Television And Media And English

Graduate Diploma In Publishing (Applied)

This intensive, one-year course involved learning about all stages of the publishing process. I had a variety of roles across three.

Education record