Drive profitable Sales growthA real RM expert. I support clients in their efforts to consistently drive profitable revenue growth by working with them in improving their Price, Promo, Mix and Trade Terms strategies & plans. I also help them to develop the necessary organizational capabilities for their Commercial teams to become proficient in managing the top line of the P&L with a RM mindset. Here, we first identify the relevant RM organizational capability gaps, then we develop taylored RM capability development roadmaps and , finally, the related operating models & analytical toolkits by RM lever (Price, Promo,...) needed to support their RM capability building journeys. As an ex McKinsey who has operated for many years in the Commercial area of a FMCG multinational, I believe consultants should bring clients out of their "zone of confort" boundaries, yes, but also be pragmatic/practical and focused on ensuring that final project recommendations are actually executed. Supporting this vision, my personal style is that of an "approachable expert" who works in close colalboration with client key stakeholders & team members, so that they end up owning the project recommendations and are also capable of replicating the exercise in the future with a high level of authonomy. Finally, I can also leverage a network of selected RM expert consutants I have worked with in the past and I fully trust, to build a wider consulting team, should this be required to deliver a specific engagement.

Total Negotiation is a commercially focused global consultancy, tackling, and delivering measurable results on big commercial negotiation issues. We are known for delivering a step change in negotiation capability and significant commercial value through our integrated programmes of real world workshops, coaching and hotline support.

Pricing & Trade Spend Optimization capability building, 2 pax.

Trade Mktg. & Category Mgmt., Annual Trade Mktg budget of 8 MM €, 12 pax.

Key Account Management( National Accounts Group) , 43 MM € Net Sales, 3 pax.

Key Account Management ( DIA & EROSKI) , 16 MM € Net Sales

Drive cost productivity programs in commercial processes of E, P & A Book Clubs

Sales Mgmt., 3 MM Net Sales, 2 pax.

Roll out of new Direct Sales organization model

Analytical support & development of sub-projects