Rucha Deshmukh Email & Phone Number

> Successfully led client relations, marketing, and branding initiatives for Eden Studios from start to finish> Played a pivotal role as an Executive Producer in creating impactful brand launch videos for various clients> Showcased my expertise in producing high-quality content that resonates with target audiences> Helped the client to secure Cannes Lion and D&AD awards for the case study video of Procter & Gamble's Share the Load campaign> Spearheaded the coordination and helped in creation of case study videos for prestigious events such as Cannes Lion and Effie, featuring brands like Ariel and WhatsApp

India

> Actively engaged in strategising and designing for prominent Indian brands in the luxury food and insurance sectors> Participated in the brand immersion process, conducted key stakeholder interviews, and derived insights through industry and customer trend analysis, as well as competitive scanning> Carried out onsite experience design audits and perceptual mapping to identify areas for improvement and optimisation> Assisted in brand positioning and naming exercises, contributed to the development and reinforcement of brand identity and value propositions

> Played a crucial role in enhancing the brand identity and reach of notable brands such as StarQuik, Campure Mangalam, and ASUS ROG Phone 5> Led the entire process of conceptualizing and executing social media assets, media advertisements, and report-making for a diverse portfolio of brands> Led a team of junior professionals through the development of effective time management skills> Ensured the successful delivery of high-quality content and campaigns that resonated with target audiences and drove brand growth

Mumbai Area, India

> Developed and executed comprehensive branding exercises across multiple platforms such as print, OOH, digital, and radio for well-known brands like Vakrangee Limited and Crompton> Devised and proposed innovative ideas to increase footfall at Vakrangee Kendras throughout Mumbai, informed by thorough market research> Crafted strategies and contributed to analysing research data for new client acquisition pitches targeting FMCG brands> Created compelling narratives that engage audiences and promote brand recognition

Mumbai Area, India

> Successfully generated ideas and developed implementation plans for second-screen activities associated with the popular show Dus Ka Dum> Proactively contributed to customer relations activities for Kaun Banega Crorepati, as well as demonstrated my ability to engage and connect with audiences effectively> Devised a strategy to maximize downloads for a popular social media app, showcasing an understanding of user acquisition and retention in the ever-evolving digital landscape

Mumbai Area, India

> Conducted comprehensive competitive brand positioning and analysis for the 'Modern Retail' sector, focusing on hypermarkets and fashion brands> Carried out in-depth primary and secondary research for the West Bengal market, aimed at gaining a better understanding of consumer behavior and preferences

Master Of Business Administration - Mba

Bachelor'S Degree, Bsc Finance

Activities and Societies: > Member, drama department, Montage (2016-2017) > Member, creatives department, Social Responsibility Forum.