Ruchi Shaikh Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Scaling the Babypro category & CRED channel at Evenflow

Bengaluru, Karnataka, India

Bootstrapped and scaled the kids wooden toy brand- Toyroom from scratch, delivering a positive EBITDA and 13K organic Instagram followersFormulation of Marketing strategy including digital and social media for the brandProduct Development and Innovation. Designing gender neutral, developmental toysManaging Social media marketing, digital marketingManaging end-to-end Sourcing and Supply Chain for wooden and fabric toysBusiness Development/GTM strategy development for the brandScaling brand through Meta Marketing & Google SEOBuilt and ramped up the team for support in operations & marketing Brand Licensing of a European import toy brand ‘Goki’ and set up import supply chain, sales and distribution for the brand, prior to pivoting to Toyroom a locally sourced sustainable D2C brand. Pitching for funding to VCs and investors

Bangalore

Leading a team supporting programs , such as Customer Reference Program worldwide under influencer marketing, Executive Workshop Program worldwide, Solution Marketing, Account level marketing program and EMEA marketing support. Drive engagementManaged the communications piece for HP India Analytics TeamInteral & External Communications for Stakeholders & the team

Manage the entire spectrum of digital marketing collateral program objectivesDevelop analyses to measure program effectiveness and make recommendations for program improvements based on findingsPitch Project Ideas for Collateral Program EffectivenessManage Search keywords & Market Basket Analysis Program for EB Collateral

Manage entire product life-cycle of Ink Supplies from conception through introduction to evolutionResponsible for helping drive HP’s successful position in the IPG Ink Supplies Market Space by ensuring that the products meet and beat their targets and grow faster than those of our competitors. Execution of New Product Development & launch. Also ensuring other offerings throughout the product life-cycle, including promotions & analysis. Creating collaterals and tools to ensure the field and resellers are successful at selling HP products.

Key Account Management & New Business DevelopmentPlan, Conceptualize & Implement Marketing strategies, BTL campaigns & events for key accountsEnsure renewed business from existing clientsCommunicate client’s requirements internally to ensure smooth running of on ground activations and events.

Identify, develop and implement new business and sales strategiesBuilding credible, value-based long-term business relationships with customers.Acquiring customers through corporate-level presentations, demonstrations, and discussions.Co-ordination with existing customers on regular basis to expand business volumes.