Leading e-commerce marketing and formulating product growth strategies for Supplement and Hair Care categories on Amazon, Flipkart, and Nykaa. I manage budgets to maximize ROI and streamline e-commerce campaigns for revenue diversification, while also collaborating on product launches, and conducting competitor and consumer sentiment analysis to drive growth and new product launch initiatives.Achievements:- Doubled GMV within 10 months (Amazon 2x, Flipkart 3x, Nykaa 2x).- Increased operating profit by 12x in 10 months.- Won the Flipkart Jury Award 2023 in the Category: Novel - Successfully leveraged Flipkart ads beyond visibility and conversions.

Engaged in a rigorous 20-week, 200+ hour fellowship, acquiring core product management skills and developing a product strategy to enhance NPS for Zepto under 1:1 mentorship from the ex-Product Director of SwiggyModules Covered: Problem-solving projects, data trends analysis, competitive research (case studies:Swiggy, Cultfit, Spotify, Zomato), and user research methods (case studies: Airbnb, Lego). Developed opportunity trees, prioritized opportunities, refined stakeholder engagement techniques (insights: Netflix, Swiggy), solution ideation, concept note and PRD writing, tech fundamentals, and productimpact measurement.Achievements:Won the product teardown competition for the Astrotech app (Insta-astro), competing against 100participants and delivering actionable insights on feature enhancements, user engagement strategies,and UI/UX upgrades to the app founder

At 10club - an e-commerce-first company, I was responsible for driving revenue for 5 labels in the following verticals: Sports, HPC support,electronic wearable accessories, home & kitchen and home & gardeningKey Responsibilities:▪ Collaborated with cross-functional teams to plan, and execute ad activations across marketplaces to achieve an average revenue of 4 cr monthly▪ Aligned search plans basis sales trends and inventory to achieve benchmark KPIs – CVRs, ROAS▪ Fostered brand relations and collaborate with agencies to deliver targets through regular performance reviews▪ Analyzed performance across platforms to measure the efficiency of campaigns and provide actionable insights Highlights:▪ Optimized on-platform media for Amazon, Flipkart & Meesho for 3 labels, delivering 4.5+ ROAS with monthly spends of 20-45 lakhs▪ Launched and established multiple NPD SKUs on Amazon. in as category bestsellers within a span of 1.5 months▪ Led pilot expansion of a leading home & gardening Indian brand on Amazon.com; scaling products portfolio basis marketplace fit

Responsibilities-▪ End-to-end planning, execution, and management for the country's leading FMCG brands (Loreal India, Mars Petcare) on - Amazon, Flipkart, and Google Search Ads with monthly budgets of 1 cr approx▪ Monthly + weekly report preparation and analysis of data to draw insights and suggest recommendations▪ Actively involved in day-to-day client interaction, management, and performance reviewsHighlights:▪ Achieved 2x ROAS on e-commerce platforms and target Impression share on GSA▪ Overachieved sale target for one of the accounts by 20% during the prime day sale and a ROAS of a minimum of 4 across the tenureof the account▪ Ensured significantly increased visibility during the sale and non-sale events, as well as involved in multiple new product launches on marketplaces for the brand.▪ Received Performics Excellence Award in the Talent Category, within 10 months of joining for showing exemplary contribution towards theaccount. Featured on the company website too!

▪ Conducted competitive and market research, to analyze the brand positioning and customer preferences, as well as provided inputs for product improvement and online engagements.▪ Supported product education for customers on E-commerce sites.

• Identified Harmonized System of Nomenclature (HSN) and Services Accounting Code (SAC) for Products and Services under GST 3B for one financial year, to claim GST credits.• Operated the SAP software for Auto Bill Passing; Manual Entry for incoming Material Shortage; Manual Bill Passing for Service bills and Direct Purchases of materials; Credit memos for return of materials; Reviewed reasons for Pending Incoming Invoices.

Studied Export schemes under Foreign Trade Policy like Merchandise Export from India Scheme (MEIS), Service Exports from India Scheme (SEIS).• Application for Duty Credit Scrips Claim online (MEIS) Directorate General of Foreign Trade and maintaining an excel record for it.• Document inspection, preparation of full sets of physical documents (pre- and post-shipment).