Led a team of five direct reports and 15+ staff across e-commerce sales, IT/analytics, and operations. Successfully deployed e-commerce strategies, including enhanced digital content, integrated pricing, process automation, and data analytics. Managed and optimized marketing spend across all channels. Developed and monitored sales forecasts and managed the P&L for the e-commerce division (1P, 3P, and DTC) in line with EBITDA goal

 Led a direct team of six while overseeing two business units, operations and IT. Cultivated key retail partnerships with 35+ major e-commerce (1P&3P) accounts, including Amazon, Target, Wayfair, Kohl’s, Macy’s, Walmart, and Bed Bath and Beyond. Bridged gaps in communication between technical and business units, resulting in significantly improved partner and retailer relations and enhanced customer experience. Improved product launch, pricing, and promotions strategy by analyzing consumer-facing data.  Established the analytics division of the company. Expanding the company’s presence in Canada by launching partnerships with Walmart and Wayfair and leveraging knowledge of imports and cross-border requirements for e-commerce operations. B2B/DTC commerce.

In this role, I led a team of up to 10 direct reports to scale the company from a brick-and-mortar retailer to an e-commerce business. I managed budgets and coordinated with third-party vendors for product management and maintenance. Some achievements include:  Partnering with Kohls as the first retailer to sell online and ship directly to customers. Successfully implementing the initiative from the ground up, including assortment publishing, content management, inventory forecasting, order fulfillment, and shipping.  Successfully deploying and optimizing three ERP systems to meet the growing company’s evolving needs and enhanced strategic decision-making and operational insights through data centralization and advanced reporting solutions. Pioneering an e-commerce inventory forecasting model that has been in use for 14+ years and is now set to be further enhanced with machine learning capabilities. Training and managing 10+ product owners and mentoring high-performing teams at all levels, achieving an 80% retention rate with 7-8 years tenure, supporting internal career advancement.  Conceptualizing and deploying a multi-warehouse strategy that improved efficiency and parcel delivery speed to the West Coast by 28%, expanded customer base by 10%, decreased costs, and reduced overseas lead time by 25%. Negotiating contracts with IT-managed services, e-commerce platforms, and consulting agencies.

Supported the development and testing of the beta version of the Intellifit Custom Apparel Center.

Competitive Product Evaluation Program for The Children’s Place Kids ClothingAreas of Study: Recognizing business needs, studying and analyzing the evaluation parameters, developing evaluation system, testing and assigning ranks using statistical tools.