Digital Marketing Executive
Current• Developed and implemented a social media marketing strategy along with senior stakeholders, generated qualitative leads and handled prospects.• Explored, planned and successfully executed new channel of freelance marketplaces to acquire new customers, with 28% of customer retention rate.• Evaluated and reviewed marketing campaigns, digital advertising strategies to make sure the correct mediums are being used and campaigns are effective.• Tracked marketing performance and return on investment and prepare weekly or monthly reports for management.• Managed major accounts across US and Europe to help customers build and maintain creative e-commerce and marketing websites for their businesses and helped them grew the business by innovative social media strategy using SEM, SEM and PPC campaigns.• Handled internal communication with organization's stakeholders such as Tech, Paid campaigns and social media marketing division, finance. etc to help customer achieve their goals.• Managed social media for every day post, generated leads and communicated with new prospects.• Managed Upwork to bid and generate new leads.• Handled continuous customer relationships for their queries and needs.
