Established metrics, benchmark, and reporting mechanism for the monthly marketing campaigns toproperly evaluate performance and gain insights. Also responsible for charting out the quarterly andmonthly plans in coordination with the PR and Digital agencySpearheaded the product positioning & marketing communication plans for 3 new category launchesand 14 products launches across the yearCollaborated with Ms Vani Dandiya to finalize the brand proposition, brand playbook and planogram forall retail channels (Link to her recommendation: www.linkedin.com/in/ruchika-kedia/)Conceptualized and executed the branding and marketing collaterals for 25 brand outlets, 100+ retailstores and websitePlanned, executed and analyzed the marketing plan and Sales promotion for Swiggy, Zomato and 9+ E-commerce & modern trade stores on a monthly basisBoosted the overall revenue by 90% in the first month by ideating, planning and executing 18hrs of BTLactivity and by 328% over a period of 5 months, in AhmedabadGenerated more than 8 lac impressions on social media and 13% sales growth over a weekend myexecuting 3 major campaigns

- Drove the sales force efficiency by training the sales executives, City Managers and Team Leads on various incentive metrics.- Identified and tracked the Sales Executive performance through daily analysis to provide targeted training.- Drove the Suraksha Store Initiative in two states- Maharashtra and Madhya Pradesh by leading a team of 10 Sales Enablers.

• Analyzed competitors promotion strategy and Diageo’s previous promotions and suggested the most effective promotion• Planned four activations and suggested various approaches with respect to the micro channels.• One of the four projects selected for all India CCO presentation out of the 12 sales and marketing projects

• Generated leads and direct sales by contacting cafes, restaurants and hotels. • Managed the daily targets and followed up on the lead conversion status of business development managers in four cities.• Conducted a market research for developing new suppliers and negotiated with Chinese manufactures to import machines and reduced the cost of machines by fifty percent.• Worked with the Managing Director in starting operations in Bangalore.