- Managing 360 degree account and client management across key clients, i.e., Unilever (Lakmē and Simple).- Formulating strategies through data-driven insights and competitor benchmarking for monthly digital campaigns.- Overseeing the quality and operational performance of the influencer focused digital output.- Staying abreast of the latest trends to provide creative solutions for new launches.- Conducting competitor analysis to identify market opportunities and make informed strategic decisions.- Developing client relationships to broaden the business’s scope of work.- Collaborating with relevant teams for client pitches and the execution of existing and NBD briefs.- Creating reports pertaining to marketing content performance.

- Strategised and executed holistic creative campaigns for upcoming rental properties.- Offered calculated insights to effectively drive briefs, ensuring alignment with projected objectives and client requirements.- Created engaging social media content in alignment with monthly calendars.- Enhanced the company's social media presence with increased followers and engagement.- Collaborated with the creative team to conceptualise marketing collaterals and photoshoots.

- Collaborated with India and US teams to ensure top to bottom funnel conversions.- Executed strategic initiatives aimed at fostering growth, identifying opportunities across new markets.- Created compelling product pitches for potential NBD clients.- Ensured client satisfaction by delivering to their needs with tailored solutions.- Negotiated terms and conditions to secure profitable agreements.- Conducted market research to gather data on potential clients in existing and foreign markets.