Ruchika Shishodia (She, Her) Email and Phone Number
17 years of experience in strategic storytelling for brands with India's leading media channels and agencies (NDTV, GroupM (WPP), PublicisSapient, The PRactice) Passionate about building brand engagement through a strong content /storytelling strategy, effective marketing initiatives, and scalable alliances across media, including digital, - Created multiple original content pieces, campaigns and IFPs for influencer led campaigns and contests, radio campaigns, niche and mass LIVE shows concerts and experiences, film and celebrity collaborations- Created campaigns, events and telethons with the NDTV network (Save Our Tigers, Road To Safety, Kushalta Ke Kadam etc)- Production across formats - news / interviews / documentaries / lifestyle with NDTV 24x7- Strategic PR and communications with The PRactice Strategic Communications- Graduate in Journalism (Hons), Delhi University- PGD in Film & TV Production
Publicis Sapient
View- Website:
- publicissapient.com
- Employees:
- 19769
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Lead, Film Production At India StudioPublicis Sapient Jul 2018 - PresentGurgaon, Haryana, India
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Business Director, ContentWavemaker Jul 2017 - Jun 2018Gurgaon, Haryana, India• Conceptualized, negotiated, and executed over 30 original content-first strategic solutions across TV, radio, digital and print • Branded content custodian for global brands including leading mobile handset, auto, search engine, alcohol, confectionary, e-commerce, women’s products and cosmetics o TVF Bachelors Reloaded for a leading two-wheeler brand o Launch and festive campaigns across media for an OEM o The Ultimate Tune Mashup with Ehsaan Loy and other influencers o Bindaas Dil Buffering for a women’s brand o MTV Fun Always On with leading youth influencers o Confectionary brand launches on radio, a leading kids network o TVF Truth and Dare with Husband Wife o 2 Day multi-city radio marathon o One Republic 2018 India visit partnership • Created content strategy for winning new businesses -
Group Head, Content, Maxus EspGroupm Nov 2015 - Jul 2017Gurgaon, India -
Senior Producer - Special Projects And EventsNdtv Jul 2013 - Nov 2015New Delhi Area, India- Developing and executing media campaigns and events for corporates, including televised fundraisers, ground events, and content driven programming- Devising campaign structure, ideation & content development tailored to varied brand and communication strategies, client management - Key campaigns managed : Aircel ‘Save Our Tigers’, Philips ‘Breathe Clean’, Diageo ‘Road To Safety’, Grundfos “Mission Energy’, Vedanta ‘Our Girls Our Pride’ -
Account Manager, PrThe Practice May 2012 - Jul 2013New Delhi Area, India• Developing and managing strategic communication plans for consumer centric accounts across verticals (FMCG, Books, Food and Beverage, Sports, Art, Education)• Tactical planning, client management, pitching for new accounts• Content development and placement (bylines, press releases, blogs, pitch notes etc)• Key accounts handled : Almond Board of California, J&J, Cadbury, Copal Art, TENVIC, Canola Council of Canada -
Associate ProducerNdtv Mar 2005 - Apr 2011New Delhi Area, IndiaExpert in content production across formats: current affairs, features, documentaries, interview-based shows, lifestyle programming.• Directed LIVE programming (The Big Fight, India Decides @ 9, Left Right & Centre, India 60 Minutes, The Breakfast News, Sports 24x7 etc)• Lead Producer coordinating sponsor deliverables and elements• Responsible for overall content and technical quality control of the channel• Initiated social campaigns (‘Help the Homeless’ etc)• Select shows produced Celebrity series Your Call Audience based political debate Left, Right & Centre Weekly opinion based political debate The Big Fight Weekly celebrity audience based series IF: India’s Future Career and investment specials Getahead and Show Me The Money
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Conceptualizer And CopyFacet Design May 2004 - Mar 2005New Delhi Area, India• Conceptualizing and designing communication collaterals • Writing/editing copy, proof reading and page design selection • Business development and client servicing for key accounts • Key accounts handled : WHO, IIC, Ministry of Health, The Grand Hotel, The World Bank
Ruchika Shishodia (She, Her) Education Details
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Xavier Institute Of CommunicationsFilm, Tv, Journalism -
Kamala Nehru CollegeJournalism
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Ryan International School, Vasant Kunj, New DelhiBusiness/Commerce, General
Frequently Asked Questions about Ruchika Shishodia (She, Her)
What company does Ruchika Shishodia (She, Her) work for?
Ruchika Shishodia (She, Her) works for Publicis Sapient
What is Ruchika Shishodia (She, Her)'s role at the current company?
Ruchika Shishodia (She, Her)'s current role is Lead, Film Production @PublicisSapient India | Brand Content Strategist & Media Specialist | Ex-NDTV, GroupM.
What schools did Ruchika Shishodia (She, Her) attend?
Ruchika Shishodia (She, Her) attended Xavier Institute Of Communications, Kamala Nehru College, Ryan International School, Vasant Kunj, New Delhi.
Who are Ruchika Shishodia (She, Her)'s colleagues?
Ruchika Shishodia (She, Her)'s colleagues are Deepika Sinha, Rohan Agarwal, Bhaskar Tomar, Sundhara Vadivu Murugan, Emma M., Prajakta Shete, Tess Stokes.
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