Making a late career switch is daunting, or so I thought. But going back to study, a full time inter-disciplinary Masters in Environmental Science was the most rewarding experience of my professional and personal life. I found that I could bring different perspectives thanks to 25 years of life and professional experience in music, technology and digital content, when approaching the study of hard sciences and sociology during the course. Research in Traditional Ecological knowledge further cemented my belief that the environment when understood as a whole, as indigenous groups have done for centuries (both ecologically and culturally) results in a more balanced existence with nature, something the modern world needs urgently. I am looking forward to the next phase of my career in ecology, traditional knowledge, research and restoration. Applicable skills:Research ( Traditional Knowledge and Millet Cultivation: Socio-ecological Study of Dhangars of Goa)Ecology - Professional Naturalist Training program PRONAT 21Creative Content: Documentary Film - 'Bharat Bhagya Vidhata' ( Winner of Dada Saheb Phalke Award)Digital Media: Mirchi Digital ( On-line Content Director) Community Engagement - GIPARD certification ( Govt. of Goa and Goa University) & Living Waters Museum - Goa Stories
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Project ConsultantAnthraPune, Mh, In
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Project InternLiving Waters Museum - Goa Stories Jul 2024 - PresentGoa, IndiaWhere Art meets Research - Loving the opportunity to extend my research on the Traditional Ecological Knowledge (TEK) of the Dhangars of Goa. The research is related to their integrated practices of pastoralism, and rain-fed subsistence millet cultivation in the up-lands of the ecologically diverse Western Ghats of Goa. A community that understood ecology and sustainability way better than the modern world and lived it through generations. The project will showcase our research through digital and visual arts medium both off-line and online.
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Digital Content Director - Online RadioRadio Mirchi Apr 2018 - Feb 2021Mumbai Area, IndiaHeading the digital programming division of Radio Mirchi in charge of 25 internet radio stations across genres/themes/languages that reside on GAANA Platform. Core function is to adapt the best of the traditional radio experience to the digital environment, for the digital consumer. Additionally extending core creative concepts designed for the stations onto youtube and social media . Core Skills/Experience• Creative Conceptualization & IP development • Audio Content thinking • Understanding audience engagement across different T.G., age groups and regions.• Content creation and design for different digital platforms • Understanding Cross Cultural Dynamics (regional and international )• Music sound-scaping across genres/languages/themes for music streaming platforms• Strong Oral and Written Communication • Managing multi-function creative teams• Strategic Planning• Brand Integrations in digital content -
National Head Of ProgrammingBlue Frog Media Jun 2014 - Apr 2017MumbaiHead the programming dept. for brand blueFROG that oversees the live content/programs for all blueFROG venues across the country covering contemporary live & electronic music, theatre, arts & culture. Forming alliances & strategic partnerships with key industry players, cultural bodies, consulates, and artist communities to drive the creative direction of the brand.Conceptualization and Intellectual Property development for brand blueFROG both across live and digital medium e.g. Sounds of Society Video Series, FROGFEST, Theatre@theFROG, Live Music Live Campaign etc.Managing the head office social media and creative design team with support to regional centres as well as formulating the media and P.R. strategy for the brand and concerts/artists in conjunction with the P.R. agency. -
Project HeadPancham-Nishad Creatives Private Limited. Jan 2011 - Feb 2014Mumbai, Maharashtra, IndiaSpearheading the new initiatives undertaken by the company. Responsible for concept development, delivery, team management, creative inputs, marketing & promotion planning, relationship management of different creative and marketing agency partners for execution of the same. Documentary FilmBharat Bhagya Vidhata - Architects of Indias DestinyExecutive Producer, Interviewer, Research & Script.60 min film commemorating 100 years of Indian National Anthem, filmed across 16 locations in India. Film won Dada Saheb Phalke Award 2014Marketing and launch campaign for for Arts & Culture Book Pathfinders. 2nd Edition Publishing Deal with SAGE publicationsPrathaswar Music series CD launch -
Concept & Show ProducerPancham Nishad/Sand Of Sea Oct 2010 - Apr 2011Mumbai, Pune, GoaShow Creator & Producer (Proprietary Concept & trademark). A 'first of its kind’ live showcase of Afro-Brazilian oral-rhythmic traditions in India jointly presented with regional folk music. Held in Mumbai, Pune, and Goa with outstanding audience & press responseConcept & brand trademark of Sand of Sea
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Singer, Songwriter & Stage AnchorIndependent Freelancer 2005 - 2010Mumbai, LondonWrite promo songs and english script translations for Cartoon Network, POGO & Disney India. Series include ‘Chota Bheem’, Roll no 21, Ben 10 , Oggy & The Cockroaches among others. Translate hindi animation series and films to english. Composed & wrote the title song for theatre production ‘Bird Song’ that played in Mumbai, Bangalore & Chennai.Vocal Performance Highlights: International & Pan-India corporate & entertainment shows with over 50 brands. co-singer for Shaan for 2006 world tour. Malayalam music industry awards 2008. Playback vocals for ‘City of Dreams’ Bollywood musical.Anchor & Event Host Highlights: Dun & Brad Street Publication Launches (featured on NDTV Profit), Movie Premieres, Press Meets for Gitanjali Group, Lakme India Fashion Week curtain raiser events, ‘CN & Pogo’ road shows for Turner International,
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International Business Development ManagerRuksun Software Technologies May 1999 - Jan 2005PuneInternational Sales and business development, new territory Development in North America & Western Europe, Strategic partnerships for new product development and test launch for the company's mobile and wireless application services. Partnerships with Airtel India & Hungama.com for launching wireless payments and mobile gaming suite in India, in 2001.Personal sales targets above USD 1 millionKey International Account Management through the product development life cycle
Ruchika Tiku Education Details
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Environmental Science -
Icmp, LondonVocal Performance -
M.A. Economics
Frequently Asked Questions about Ruchika Tiku
What company does Ruchika Tiku work for?
Ruchika Tiku works for Anthra
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Ruchika Tiku's current role is Project Consultant.
What schools did Ruchika Tiku attend?
Ruchika Tiku attended Goa University, Goa, Icmp, London, University Of Pune.
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Ruchika Tiku
Creative Arts & Craft Specialist | Expert In Diverse Painting Styles | Social Media Manager | Bringing Artistic Vision & Digital Strategy TogetherPune
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