Tax-turned-marketing professional. Worked with numbers as a tax professional and with words as a content writer. I’ve upskilled myself as a performance marketer, learning essential skills like Google ads, Meta ads, conversion tracking, Google Analytics, conversion rate optimization, media planning & buying, and marketing attribution. Here is how my previous skills overlap and help me in performance marketing- ✔ Working in taxation, I had to deal with huge sets of data, interpret complex tax laws, and identify opportunities for tax savings (optimization, that is). As a performance marketer, one has to track and analyze campaign data to understand user behavior, identify trends, and maximize conversion rates through continuous testing and optimization.✔ My proficiency in LinkedIn marketing and prospecting techniques enables me to identify and target specific audiences. This skill is invaluable in performance marketing, where precise audience targeting is essential for maximizing ROI.If you think my skills can be of use to you, feel free to reach out.