Ruchika Dhawan Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

We're your business BFFs, here to take the lead on all things content, design, and strategy.At Olively Studio, we believe in the power of creativity, collaboration, and connection. Our mission is to craft authentic stories that make your brand shine. Whether you need fresh content, stunning designs, or a solid brand strategy, we’ve got you covered. We’re all about helping your brand stay true to itself and stand out in a crowded market.

Mumbai, Maharashtra, India

- Co-founded Meethi Elaichi, re-inventing the good 'ol mithai by making it relevant for the present-day Gourmet food space.- Conceptualising the product line, photoshoots, brand visual aesthetic, garnishes, assortment, and website.- Coming up with actionable marketing strategies to increase brand awareness, growth and revenue. - Developing the company's mission, objectives, and goals; hired and trained new staff; bridging the vast communication and technical gap between traditional halwais and modern-day pastry chefs.- Building and maintaining professional relationships with potential investors and partners. - Creative Direction, Content strategy, and writing for the website, and all the digital platforms.- Spearheading brand marketing, communication, and creating a strong brand image in the industry.

- Written 700 (& counting) SEO blogs for a leading lifestyle online publication.- Conceptualised, wrote, researched, edited, and proofread over 100+ blogs for a parenting website. - Experience in writing blogs, articles, website content, press releases, newsletters, brand-profile, product descriptions, collection notes, and app-store content for brands spread across varied industries like F&B, Health, mindfulness, Beauty, Fashion, Parenting, and Lifestyle. - Effectively managed social media marketing for 20+ brands including Conkreate, Bharti's at White Solitaire, Taftoon Bar & Kitchen, Oye Kake, Chirag Nainani, Bound, Thrive India, Spicy Sangria, Black Taxi.- Partnered with multiple agencies as a strategic consultant to create strategies, pitch decks, and content for their clients.

Mumbai, Maharashtra, India

- Created and implemented creative commercial, marketing, and public relations plans.- Together with the core team, I created customer value propositions that could be incorporated into consumer messaging based on product attributes.- Conceptualised the brand website- creative direction and content to ensure a smooth digital consumer journey. - Trained the staff to maintain digital relevance to ensure brand recall. - Actionable digital marketing strategies to overall increase the digital presence of the business by 80%, resulting in an upward graph in both revenue and brand position in the market. - Scouted and onboarded designers from across the country, broadening the horizons of the store.

Mumbai Area, India

- Co-founded the clothing brand Ruvya by Ruchika & Divya.- Managed and supervised accounts, inventory, bookkeeping, communications, and client relations. The management and coordination of numerous service providers for large-scale events to generate seamless and customer-focused results. - Created a signature style for the brand using one-of-a-kind appliqué work. Developed and implemented new strategies and policies that were actionable to increase brand awareness, growth, and revenue. - The brand showcased in top multi-designer stores across India like Fuel, Anahita, Anantam, Collage, Bharti's at White Solitaire, and Vesimi in Dubai, Also participated in multi-city events like Lakme Fashion Week, Fuss, IMC, Stylecracker, and Black Taxi.- The brand was celebrated and worn by celebrities like Tapsee Pannu, Swara Bhaskar, Mira Rajput Kapoor, Rakulpreet, Gauhar Khan, Sunidhi Chouhan, RJ Malishka, Vaibhavi Merchant.

Mumbai Area, India

- All through the production process, coordination with designers and buyers, and management of Pernia's Pop-Up Shop account, and met strict project deadlines.- Contributed to the designing aspect for Lakme Fashion Week and Amazon Fashion Week. Also, designed multiple prints for the brand's extended collections.- Attended to time-sensitive sourcing requests for celebrity shoots and events, in communication with celebrities, stylists, magazines and HNIs.

Mumbai Area, India

- A part of the buyer team that gets business for Lakme Fashion Week designers. - Researching and contacting buyers to register for Lakme Fashion Week as a buyer across India, the Middle East, and International categories. - Connecting potential buyers with the designers they would like to work with, setting up meetings, giving them access to shows they would like to visit, seating allocation, and maintaining client relationships.