Ruchika Singh Email & Phone Number

New York, Ny, Us

Stockholm, Stockholm County, Se

Lead the Ads Biz Insights team of data scientists, economists, researchers and data engineers responsible for end to end data science & analytics, data enrichment, insights, modeling, BI ,measurement & attribution.Build solutions borne from behavioral segmentation, LTV, customer value actions and causal inference to test & optimize omni channel acquisition, engagement & retention strategies for SMB & Enterprise Customers.Actively working on creating genAI solutions for enterprise data transformation and enrichment, AI based delivery of audience, content and measurement insights & chat assist tools for sales & marketingLead initiatives across brand marketing, customer engagement & paid media to build in-house media mix models, budget optimizers and ML based treatments tested across customer channels ( Email, Sales, Chat & Social).Partner with product, business operations, pricing and yield teams to build end to end revenue demand and supply forecasting systems.

New York, Ny, Us

Teaching Integrated Marketing students business analytics, experimentation and database modelling

Led C-Level measurement partnerships with Big 6 Agencies to scale Meta’s advanced measurement products like Advanced Analytics, Conversion API and other lift solutions to their clientele.Designed and launched a full funnel measurement methodology outlining the RoAS impact of brand marketing on lower funnel outcomes.

New York, Ny, Us

Led a team of analysts and data scientists doing business analytics ,brand measurement, performance analytics, customer insights through BI, predictive modeling and unsupervised learning.During this time, I also led the development of few data products with a team of data engineers and data scientists leveraging partner APIs, web scraping and NLP.Key Skills Used: Leadership, Data Product Management, Python ( Pandas , Numpy, Scikit) ,Text Mining, Segmentation, A/B and Multivariate Testing, Inferential Statistics, DSP and DMP related data analytics, Topic Modeling

New York, Ny, Us

Key Client Work : Starbucks Customer Analytics , IBM Performance Analytics Leadership Built a team 10+ data scientists and analysts for Ogilvy’s largest client driving advanced CRM analytics and inferential statistics related projectsLed Customer Analytics projects (Segmentation, Market Basket Analysis and Lifetime value models for clients.Key Skills Used : Python, Tableau, AWS redshift, Sql, Regression Models, Classification Trees, Market Basket Analysis, Survival Models, Customer Lifetime Value

New York, Ny, Us

Founding members of the Ogilvy Analytics team practice in India .Worked on a range of analytics projects involving Digital, Social, Campaign Optimization. Market Sizing, Brand Driver Analysis.

Northbrook, Il, Us

Handled marketing analytics projects for retail and technology clients and led a team of analysts. Key projects were Churn Modeling, Customer Segmentation, Paid Search Analytics, Market Basket Analysis & Next Purchase Propensity ModelsRoles and Responsibilities• Worked on several projects with special focus on technology and retail domain• Worked onsite for several US clients interacting directly with Senior director/VP level executives• Key areas of work include CRM and Marketing Analytics, Customer Insights, Digital Analytics• Worked with the business development team to build sales presentations and prospect documents• Subject matter expert in the online marketing domain and have consulted several teams within Mu Sigma in developing the analytical framework• Managed and mentored teams of 10-15 analysts across different projects

Northbrook, Il, Us

In this position I worked with 4 global clients in the field of online analytics, CRM & Marketing. I was working on site in Atlanta for 6 months and led several key projects across Mu Sigma

Houston, Texas, Us

Worked as a Business Analyst with HP Analytics for about a year and a half. I worked for the online marketing division for HP Worldwide for storage and server businessRoles and Responsibilities• Client Facing Responsibility-Understanding onshore partner needs, day to day reporting and communication and maintaining relationship• Initiated and executed several digital analytics project for HP Large Enterprise Business involving SEM, Web Analytics and Competitive Intelligence• Represented the team for ISO Process Audits as a proof of following processes and creating streamlined and comprehensive process documentation

Applied Machine Learning, Data Science

Be, Chemical Engineering

Master Of Business Administration (Mba), Marketing & Media