Ruchi Lad Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Role coverage: Strategy, Roadmap, Analytics, UX, PartnershipsKey Achievements:-Created and optimised product experiences that helped drive the eBay's Loyalty Program. Reduced churn and improved NPS by driving personalised experiences for its customers. - Drove growth for most important categories on eBay globally by driving personalised experiences &.

Sydney, New South Wales, Australia

Role coverage: SaaS, Strategy, Roadmap, Analytics, UX, Integrations, API, B2B, B2CKey Achievements:- Implemented Product-led onboarding strategies to improve sign ups- Led growth for SaaS product and worked on strategic partner integrations to drive acquisition flywheel.- Ideated and launched a Dashboard a 'one shop stop' for all home loan needs

Sydney, Australia

Role Coverage: Product Roadmap, Analytics, UX, ExperimentationKey Achievements:- Collaboration with tech, design, data to build product experiences tailored to brands under Lux group and drive growth.- Cross flow conversion strategies across sister sites to drive acquisition for other brands increasing subscribers.- Designed and improved customer comms.

Mumbai

- Worked with stakeholders to formulate the product roadmap, create requirement specifications and drive the development cycle.- Ideated and executed various promotional activities that converted over 5% of Free users to Paid users every month.- Reduced churn rate by various e-mailer activities like Miss You, New Feature Launch newsletters etc.- Launched.

Mumbai Area, India

• Product Management:
• Ideated and executed Recommendation Engine for Inkfruit, which resulted in a 12% hike in cart fills and 8% increase in conversion.
• Created a plan for Facebook Open Graph implementation across Inkfruit.com to effectively promote the brand across Facebook.
• Created Abandoned Cart email feature, which contributed to 50 transactions (3%-3.5%) on a daily basis.
• Improved the Customer Query process, this resulted in a drop of 30% customer care calls which saved… Show more Product Management:
• Improved the Customer Query process, this resulted in a drop of 30% customer care calls which saved the organization $18K+ per year.

Mumbai Area, India

• Product management:
• Tracking and reporting transactions on the portal to identify trends using Google Analytics.
• Improving homepage conversion by 15% by placing handpicked products & categories.
• Controlling various properties on the site homepage, catalogue & promotional pages.
• Performing end-to-end servicing for Reliance Home Video – Creating a separate store for Reliance Home Video as per requirements.Catalogue management:
• Ownership of the catalogue on the… Show more Product management:

Mumbai Area, India

• Managing of the catalogue for Zapak Shop, which included Zapak Games & Zapak E-commerce Portal.
• Gathering and updating content on the portal.
• Setting processes, guidelines and documenting the same.

Mysuru Area, India

• Testing for Wachovia Bank’s application MIT, carried out manual testing and implemented testing procedures and processes.
• 2 months training in Java/J2EE, JSP, Oracle and other technologies. Worked on a Demo Project during the course.
• Also trained in software development & project management techniques.