Ruchi Lad Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Role coverage: Strategy, Roadmap, Analytics, UX, PartnershipsKey Achievements:-Created and optimised product experiences that helped drive the eBay's Loyalty Program. Reduced churn and improved NPS by driving personalised experiences for its customers. - Drove growth for most important categories on eBay globally by driving personalised experiences & recommendations.-Drove recommerce for high end fashion customers with strategic partnerships and utlising AI to serve seamless… Show more Role coverage: Strategy, Roadmap, Analytics, UX, PartnershipsKey Achievements:-Created and optimised product experiences that helped drive the eBay's Loyalty Program. Reduced churn and improved NPS by driving personalised experiences for its customers. - Drove growth for most important categories on eBay globally by driving personalised experiences & recommendations.-Drove recommerce for high end fashion customers with strategic partnerships and utlising AI to serve seamless and frictionless experiences. Show less

Sydney, New South Wales, Australia

Role coverage: SaaS, Strategy, Roadmap, Analytics, UX, Integrations, API, B2B, B2CKey Achievements:- Implemented Product-led onboarding strategies to improve sign ups- Led growth for SaaS product and worked on strategic partner integrations to drive acquisition flywheel.- Ideated and launched a Dashboard a 'one shop stop' for all home loan needs

Sydney, Australia

Role Coverage: Product Roadmap, Analytics, UX, ExperimentationKey Achievements:- Collaboration with tech, design, data to build product experiences tailored to brands under Lux group and drive growth.- Cross flow conversion strategies across sister sites to drive acquisition for other brands increasing subscribers.- Designed and improved customer comms using CRM flows- End to end planning, design and implementation of mobile apps for Luxury Escapes, Cudo, The Home.-… Show more Role Coverage: Product Roadmap, Analytics, UX, ExperimentationKey Achievements:- Collaboration with tech, design, data to build product experiences tailored to brands under Lux group and drive growth.- Cross flow conversion strategies across sister sites to drive acquisition for other brands increasing subscribers.- Designed and improved customer comms using CRM flows- End to end planning, design and implementation of mobile apps for Luxury Escapes, Cudo, The Home.- Brought efficiencies in the warehouse to drive deliveries for The Gourmet. Show less

Mumbai

- Worked with stakeholders to formulate the product roadmap, create requirement specifications and drive the development cycle.- Ideated and executed various promotional activities that converted over 5% of Free users to Paid users every month.- Reduced churn rate by various e-mailer activities like Miss You, New Feature Launch newsletters etc.- Launched Special Leagues with micro-payments to increase the number of leagues joined per user thus increasing Average Revenue per… Show more - Worked with stakeholders to formulate the product roadmap, create requirement specifications and drive the development cycle.- Ideated and executed various promotional activities that converted over 5% of Free users to Paid users every month.- Reduced churn rate by various e-mailer activities like Miss You, New Feature Launch newsletters etc.- Launched Special Leagues with micro-payments to increase the number of leagues joined per user thus increasing Average Revenue per User(ARPU) by 12%.- Carried out user surveys for User Experience and Checkout process of the website. This helped us to design better leagues and optimize the checkout process.- Successfully ideated & executed the launch of the Android & iOS Mobile App. (iOS will be published soon)- Co ordinate with the design and technology team to execute and implement new features and product updates.- Analyzed various metrics and funnel reports to take necessary measures to improve the overall user experience.- Co-ordinated with the SEO team to help build the keyword and page ranking. - Co-ordinated with the Social Media Team to drive the creation of content plan for Facebook, Twitter and Google+. Show less

Mumbai Area, India

Product Management:● Ideated and executed Recommendation Engine for Inkfruit, which resulted in a 12% hike in cart fills and 8% increase in conversion.● Created a plan for Facebook Open Graph implementation across Inkfruit.com to effectively promote the brand across Facebook.● Created Abandoned Cart email feature, which contributed to 50 transactions (3%-3.5%) on a daily basis.● Improved the Customer Query process, this resulted in a drop of 30% customer care calls which saved… Show more Product Management:● Ideated and executed Recommendation Engine for Inkfruit, which resulted in a 12% hike in cart fills and 8% increase in conversion.● Created a plan for Facebook Open Graph implementation across Inkfruit.com to effectively promote the brand across Facebook.● Created Abandoned Cart email feature, which contributed to 50 transactions (3%-3.5%) on a daily basis.● Improved the Customer Query process, this resulted in a drop of 30% customer care calls which saved the organization $18K+ per year.● Developed a concept of My Size Store, which helped achieving the following:● Increased catalogue page conversions by 8%.● Created a new property My Size store that accounted for 40+ transactions per day.● Evaluated the user flow with the help of analytics and feedback to revisit the designs to enhance user experience.● Co-ordinated with the planning, designing, development, production and sales teams for expectation management and product/feature launch.Catalogue management:• Responsible for the management of the entire catalogue on the portal which comprises of 50,000+ products. • Created & set processes and guidelines for the content team resulting in improved efficiency and reduced errors.• Training the team to use Magento & speed up the upload process by almost 50%.• Performed periodic quality checks of data on the portal for accuracy and hygiene. Show less

Mumbai Area, India

Product management:• Tracking and reporting transactions on the portal to identify trends using Google Analytics.• Improving homepage conversion by 15% by placing handpicked products & categories.• Controlling various properties on the site homepage, catalogue & promotional pages.• Performing end-to-end servicing for Reliance Home Video – Creating a separate store for Reliance Home Video as per requirements.Catalogue management:• Ownership of the catalogue on the… Show more Product management:• Tracking and reporting transactions on the portal to identify trends using Google Analytics.• Improving homepage conversion by 15% by placing handpicked products & categories.• Controlling various properties on the site homepage, catalogue & promotional pages.• Performing end-to-end servicing for Reliance Home Video – Creating a separate store for Reliance Home Video as per requirements.Catalogue management:• Ownership of the catalogue on the portal.• Leading a team of 4 members responsible for updating content on the portal & training them. • Setting processes and guidelines for the content team. Show less

Mumbai Area, India

• Managing of the catalogue for Zapak Shop, which included Zapak Games & Zapak E-commerce Portal.• Gathering and updating content on the portal.• Setting processes, guidelines and documenting the same.

Mysuru Area, India

• Testing for Wachovia Bank’s application MIT, carried out manual testing and implemented testing procedures and processes. • 2 months training in Java/J2EE, JSP, Oracle and other technologies. Worked on a Demo Project during the course.• Also trained in software development & project management techniques.