Ruchita Shahani work email
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Ruchita Shahani personal email
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As a versatile professional, I bring a wealth of experience in integrating comprehensive digital strategies with traditional merchandising to drive sales and enhance customer engagement. My expertise in omni-channel retail management allows me to seamlessly blend online and offline experiences, optimizing product visibility and boosting market presence. I excel in utilizing data analytics to understand market trends and customer behavior, transforming these insights into effective strategies that enhance business growth.I am skilled in user experience and interface design, ensuring that online shopping journeys are smooth and engaging, which significantly improves conversion rates. Leading diverse teams to achieve high performance in dynamic environments is one of my core strengths. I excel at training and mentoring team members, fostering an atmosphere of collaboration and excellence. My leadership skills are complemented by my ability to manage budgets and reduce operational costs through strategic planning and efficiency improvements, which significantly impact the bottom line.Another key area of my expertise is brand building and identity creation. I have a proven track record of establishing and nurturing brand identities in competitive markets, leveraging advanced analytics to refine e-commerce strategies. This comprehensive approach ensures that products are positioned to capitalize on emerging trends and consumer preferences, driving substantial growth in sales and profitability.To know more about me, connect with me on LinkedIn or drop me a line at ruchitashahani@gmail.com
Nexon Omniverse Limited
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E-Commerce Business HeadNexon Omniverse Limited Nov 2021 - PresentMumbai, Maharashtra, IndiaIn my current role, I craft and execute omni-channel sales, marketing, and e-commerce strategies for Ethnicity and StyleUnion. I have successfully integrated and activated over 75 StyleUnion stores and 20 Ethnicity stores using the Omuni Shiprocket OMS, which has streamlined our operations. I have optimised dispatch processe and achieved a 98% on-time delivery rate, ensuring that customers receive their orders from the nearest store efficiently.I directed the creative process for the launch of the new StyleUnion website, overseeing everything from wireframe design to implementing the "endless aisle" feature. This initiative has provided a fresh and engaging online experience for our customers. I also implemented effective cataloguing practices to maintain a streamlined Order Management System (OMS), ensuring maximum item shipments from single store locations, thus surpassing customer delivery expectations.Managing Ethnicity's brand presence on major platforms like Myntra, Tata Cliq, Amazon, Flipkart, and Ajio, I work to enhance brand visibility and sales through strategic online positioning in collaboration with Omuni. Additionally, I conduct weekly performance reviews to analyze critical metrics, identify operational improvements, and resolve customer and partner issues promptly. I develop and execute targeted promotional strategies and campaign shoots for both brands, leveraging festival seasons and market demands to drive customer traffic and increase sales
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Lead - Fashion, E-CommerceFuture Group India Oct 2016 - Oct 2021Mumbai, Maharashtra, IndiaI oversaw the revamp of Men’s, Women’s, and Kids' apparel categories, enhancing product selection, customer journey, and delivery outcomes to boost consumer satisfaction and retention. I managed the implementation of Sabse Saste Din/Maha Bachat branding strategies, consistently achieving targets for three consecutive years - 2017, 2018, and 2019.I successfully negotiated commission terms with a leading online portal for FBB brands, and led budgeting and financial planning for category purchasing. Focusing on market trends and consumer demand, I drove significant year-over-year growth, notably achieving a 50% increase for FBB brands on Amazon. Using advanced analytics, I refined e-commerce strategies, focusing on product freshness, quality, and relevance, which expanded our product mix with innovative brand additions.Through strategic assortment optimization and targeted marketing campaigns, I boosted e-commerce sales by 30% across platforms such as Amazon, Flipkart, Paytm, and Snapdeal. I maintained high operational standards, ensuring 95% product availability and improving overall profitability by 15% through inventory and quality control. -
Manager Product & Category ManagementFuture Group Dec 2013 - Sep 2016Mumbai Area, IndiaI spearheaded the apparel category management for Big Bazaar Direct across India, focusing on Men’s, Women’s, and Kids' apparel, as well as Jewelry and Footwear. I led the strategic planning and execution of product assortment, pricing, and promotions to optimize category performance and drive revenue growth. This involved analysis of buying trends, sales data, pricing, and merchandise quality to ensure we offered the right mix of products.I was responsible for leading the buying process to ensure the planned quantity and merchandise mix were available on the portal. I developed and implemented an assortment strategy to improve efficiencies and align with market demands, creating an annual calendar of marketing events to boost sales. Additionally, I evaluated customer categories, expanded the product portfolio, and monitored all purchase orders to ensure seamless operations and customer satisfaction.
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Manager Buying And MerchandisingWadhawan Lifestyle Retail Pvt Ltd Jan 2012 - Oct 2013Mumbai Area, IndiaI handled the import of international brands such as Ed Hardy (USA), Adolfo Dominguez (Spain), and Salvatos (Israel) - Footwear, which significantly improved the company's P&L in 2012. I finalized the display line for these brands in the Indian market and managed the import process to ensure smooth operations.I ensured the smooth running of retail operations by managing stores to achieve maximum sales and profit. This involved maintaining relationships with existing suppliers and sourcing new suppliers for future products. I suggested selling techniques based on market and product knowledge and maintained documentation of sales figures for future planning. Additionally, I presented non-moving styles for markdown proposals in line with the liquidation plan and monitored sales, stock, and intake to ensure future projections were realistic and aligned with stock availability.
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Sr Buyer & MerchandiserAnd Design India Ltd Dec 2010 - Dec 2011MumbaiI was responsible for selecting and managing merchandise assortments, ensuring that the product offerings were in line with the brand’s image and customer preferences. I coordinated with suppliers and internal teams to ensure timely delivery and optimal stock levels, enhancing the overall customer shopping experience.
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BuyerLandmark Group, Dubai Oct 2009 - Aug 2010DubaiI supported the buying team in selecting and procuring merchandise. I assisted in analyzing market trends and customer preferences to make informed buying decisions. My role involved coordinating with suppliers, managing inventory levels, and ensuring that the products met quality and brand standards. -
Buyer & MerchandiserFuture Group Dec 2006 - Sep 2009Mumbai, Maharashtra, IndiaI was responsible for selecting and managing product assortments to meet customer needs and market trends. I conducted market research to understand consumer preferences and worked closely with suppliers to ensure a diverse and appealing product range. My efforts contributed to increased sales and enhanced customer satisfaction.
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MerchandiserM/S Shirt Company Pvt. Ltd Dec 2004 - Nov 2005Mumbai, Maharashtra, IndiaI managed the planning and execution of merchandising strategies. I worked on optimizing product assortments and ensuring that inventory levels were aligned with sales forecasts. My responsibilities included coordinating with suppliers, monitoring stock levels, and analyzing sales data to inform future merchandising decisions.
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Assistant MerchandiserM/S Mamta Apparels Jun 2003 - Nov 2004Mumbai, Maharashtra, IndiaDuring my first professional pursuits, I supported the merchandising team in various tasks. I assisted in the planning and coordination of product assortments, inventory management, and supplier relations. This role provided me with a strong foundation in merchandising principles and practices, setting the stage for my future career growth.
Ruchita Shahani Skills
Ruchita Shahani Education Details
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Wigan & Leigh College, MumbaiPost-Graduation Diploma (Apparel Merchandising & Marketing) -
New Port University, CaliforniaPost-Graduation Diploma In Business Management
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Bachelor Of Commerce | Maharaja Sayajirao University | 2001
Frequently Asked Questions about Ruchita Shahani
What company does Ruchita Shahani work for?
Ruchita Shahani works for Nexon Omniverse Limited
What is Ruchita Shahani's role at the current company?
Ruchita Shahani's current role is Omni-Channel Retail & E-Commerce Strategist | Senior Category Manager.
What is Ruchita Shahani's email address?
Ruchita Shahani's email address is ru****@****roup.in
What schools did Ruchita Shahani attend?
Ruchita Shahani attended Wigan & Leigh College, Mumbai, New Port University, California, The Maharaja Sayajirao University Of Baroda (Msub), Vadodara.
What skills is Ruchita Shahani known for?
Ruchita Shahani has skills like Merchandising, Retail, Apparel, Forecasting, Management, Fashion, Sourcing, Sales, Footwear, Strategic Planning, Inventory Management, Merchandise Planning.
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