Ruchitha . Email & Phone Number

Drawing upon more than 14 years of experience encompassing marketing, digital visibility management, product marketing, and customer engagement, I am a seasoned Strategic Planner & Implementer as well as a proficient Marketing Specialist. My grasp of martech and digital marketing is profound, allowing me to excel in conceiving and executing inventive digital advertising and marketing approaches. These strategies harness state-of-the-art martech tools to amplify product awareness, cultivate customer acquisition, bolster market share, enhance penetration, and ultimately augment revenue streams.My collaboration with product managers is founded on a keen ability to identify optimal customer personas and pinpoint key marketing channels for products, a process powered by martech-derived analytics and insightful customer perspectives.I wield a comprehensive toolkit of digital marketing proficiencies encompassing content marketing, product positioning, and competitor analysis. My focus remains on harnessing the potency of SEO, SEM, social media, and email marketing to incite customer interaction and foster lead generation. Beyond this, I possess a flair for effective team oversight, event orchestration, and execution. My employment of martech-driven solutions optimizes event engagement, leading to enhanced lead generation outcomes.My breadth of experience extends to budgeting and reporting within marketing initiatives. I harness martech-based analytics to meticulously track the performance of digital campaigns, culminating in the delivery of data-fueled insights to stakeholders. Additionally, I exhibit prowess in crafting collateral, driving sales enablement, and conducting market research. Martech tools underpin my ability to curate compelling, precisely targeted collaterals that empower the sales team to nurture potential buyers through various phases of the sales funnel.In summation, my profound expertise in marketing and digital visibility management, coupled with my intimate familiarity with martech and digital marketing landscapes, positions me as an invaluable asset to organizations seeking to bolster customer engagement, propel lead generation, and propel revenue expansion.

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  Marketing Specialist

  She Digital

  Jan 2015 - Present

  Key Skill : Social Media Marketing |Sales Enablement | B2B Digital Marketing | Search Engine Optimization (SEO) | Adwords| Content Strategy | Creative Strategy |Google Analytics | Google Ads | Lead Generation | Marketing Strategy | Demand Generation | Product Marketing | Brand Awareness• Strategic development and execution of key initiatives with the Sales Team• Ensure campaign strategy starts with data and analytics to develop and optimize marketing efforts• Establish KPI’s industry benchmarks to deliver on objectives in a competitive environment performance• Lead generation to increase customer acquisition and revenue• Compose engaging customers’ success stories that provide expertise, authority, and trust for brand credibility

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  Kiit School Of Management (Ksom), Bhubaneswar

  Marketing/Marketing Management, General