Ruchi Thapa Email & Phone Number

Our growth platform helps startups and entrepreneurs create the first buzz, grow their user base, and find their product-market fit.

*Develop a strategy to market a company's product and services online.*Paid media - Google Ads, Facebook, LinkedIn & other social promotional strategies.*Plan PPC, Lead Generation, Display, App Install, Social Media, Content Marketing, Email Campaigns and SEO.*Identify trends, insights, and optimize spend and performance based on the insights.*Increase the number of qualified leads, by converting website traffic through CTA, landing pages, and lead generation campaigns.*Plan, execute and measure experiments and conversion tests.*Help firms building an online presence by implementing different branding strategies.*Measure and report performance of digital marketing campaigns, and assess against ROI and KPI.*Strategize, develop, and implement online content.*Creating social media content calendars and execution.

Bengaluru Area, India

Campaign Management│Performance Marketing│Re-targeting | Display | Digital Media Planning | Social Media*Increase sales and ROI through Paid Digital Marketing *Increase product and brand awareness *Increase Conversion rate optimization

Gurgaon, India

SEM*Create PPC marketing campaigns for all the domestic destinations*Test and analyze the performance of campaigns and landing pages to determine efficiency and effectiveness*Manage different features of SEM like Keyword generation/Research, Bidding strategies, Traffic quality optimization, Ad Copies, A/B testing , Conversion tracking etc*Manage Budget for each destination to stay within limits and avoid overspending while also utilizing the budget to the maximum potential to get low CPL(Cost-per-lead) and CAC(Customer acquisition cost)*Work with Business team for monthly planning after analyzing the changes in travel industry and seasonal variations to strategically generate growth for the company*Complete data analysis and RCA reporting to all the stake holdersSMM*Create campaigns with the objective of Traffic, Leads Generation, Conversions, App Install and Video Views*Monthly planning and weekly reporting of Facebook KPI's as a Lead generation channel*Regular update of FB creatives to improve the relevance score*Optimize the bids as per the campaign performance*Make changes and alterations to campaigns to fix issues and increase effectivenessApp Marketing*Create App install campaigns for Android and iOS app*Using Apsalar for tracking the App installs

Gurgaon, India

Campaign Management│Performance Marketing│Re-targeting | Display | Digital Media Planning | Social Media*Manage Facebook campaigns to drive new customers to Mobile app for optimal CAC and CIR*Work with re-targeting partners (Criteo, Vizury and Sociomantic) to optimize yield from the channel*Brand awareness campaign: Worked on TVC and YouTube for brand awareness*Analyze Web campaign for website conversion, video views, R&F and DPA*Worked on organic channels (Facebook and Twitter) and YouTube Branding for a short duration

Noida Area, India

In my fairly long stint at TIME, I have had the best employer experience so far. I loved managing thousands of students across a dozen programs with a small but tightly knit team. I was well-supported both in terms of brilliant faculty and talented counselors.As a Center Head, I was responsible for managing the region, center revenue targets, team management and customer satisfaction.

Pgdmm, Marketing, First Class

Activities and Societies: I was the Class Representative for my section. Some of my project work is displayed below. Marketing Courses.

Cohort 04

Education record