Specialties: PR & Communications | Media Relations | Social Media Marketing | Event Production & PromotionClients & collaborators include: Tennis Canada, TD Toronto Jazz Festival, Toronto Christmas Market, Volunteer MBC (Mississauga | Brampton | Caledon), Brampton Meals on Wheels, PlaSmart, The Alinker Inventions Ltd.Develop the public relations planning and strategy for each client in line with their business objectives. Identify, plan, and execute media relations tactics to support product launches, acting as a point contact for media inquiries. Produce events and help to develop and execute their marketing strategy. Manage client community and stakeholder relations. Coordinate traditional and digital media campaigns including social media. Oversee client key messages by researching, writing and refining formal communications. Create, deliver, optimize, attend and market the clients’ branded events to ensure optimum exposure, and support the post-event marketing strategy and communication plan.

Specialties: PR, marketing & stakeholder relations | Media relations | Social media | Operations management

Write and publish exclusive editorial features of professional and personal success in the Romanian-Canadian community.

• Organize & manage the Virtual V-Oscars Volunteer Awards Gala project with assistance of Staff and the Events Committee. • Work with Executive Director to build revised Event Budget. • Design & manage the event plan and coordination and ensure tasks and timelines stay on target. • Organize and participate in Events Committee meetings and ensure assigned tasks are being completed. • Work with Mar/Com to maximize social media and promotion for sponsors, attendance and social media recognition for the nominees.• Identify and secure entertainment; produce/obtain each entertainer’s video content (within the allocated budget, with some staff support in hunt for brainstorming/approving). • Write/update and distribute press releases to relevant media outlets (event general announcement, nominees list announcement, pre-event, post-event). • Photograph/video-record the award presentations, trophies and medals, VMBC Board messages for the final ceremony. • Edit and compile final video assets for the event to use in the live stream and produce short highlights video for post-event promotion.

Specialties; Campaign strategy planning | Traditional & digital media relations | STEM education, tech & toy product promotion | Staff management & training | Trade and launch events | Awards | Account/project management for: VTech Technologies Canada, Sphero (Orbotix), USAopoly, Razor,HEXBUG & VEX Robotics World Championship (Innovation First Trading), Thinkway Toys, RP Toys, Imports Dragon, TCG, Maplelea, Cloud b Canada, PlaSmart Reporting directly to the president, helped the agency grow from 1 staff to a team of 15 in four years. Ensured the quality of press-related activities for major brands and consumer products, serving as the client relationship and account team manager, primary contact and trusted advisor for the agency’s top retainer clients. Created and ran strategic media campaigns around new product launches and global events. Planned and coordinated the clients’ event presence at various trade, media and consumer events, including booth layout, show logistics, speaking opportunities and creative assets. Led the creative campaign development and execution of tactical plans. Provided elaborate monthly and year-end reporting and analysis for each retainer client.

As PR Intern, helped with media outreach on behalf of the TDJF, promoting world-class jazz musicians. As Volunteer Coordinator, reporting directly to the Director of Operations, recruited, scheduled, trained and coordinated 200 volunteers to cover all required areas for the TD Toronto Jazz Festival. Engaged the volunteer community through social media. Created and implement a detailed schedule system to fulfill the volunteer staff’s needs at all times throughout the festival. Planned and organized orientation and training sessions for all volunteer staff. Oversaw all festival volunteer areas and work closely with transportation, box-office and merchandising co-ordinators. Organized set-up, day-to-day operation and wrap-up of volunteer headquarters. Assisted with organizing the yearly volunteer recognition event.

Assisted the National Managing Director in the development and implementation of strategic plans (marketing, stakeholder relations, partnerships, events). Opened, staffed and managed Uniscan's second national quarter, helping grow and establish the company's national brand as unique representative of international publishers such as Express Publishing and Thompson Media Group. In less than 12 months, doubled Uniscan’s client database, as well as its national sales to the Ministry of Education. Extended market area for international companies by organizing client-centered events that implied training, informing, sponsorships and experience sharing. Provided ongoing project evaluation, reporting and tracking targets.

Promoted, implemented and developed student and teacher oriented initiatives and events at local, national and international levels – conferences, training courses and workshops, book fairs, performing shows, exchange visits, sponsorships, European educational projects (Socrates-Comenius, SCROLL)Trained students to get exceptional prizes at regional English language contests, international drama festivals, scout events, performances