Founder of Prompt Engineering, Inc., a human computer interaction agency. We empower businesses to enhance consumer engagement through cutting-edge AI and intuitive search solutions. We craft bespoke site search tools and other integrations that prioritize human-feeling interactivity. Currently spearheading the development of XTAL, a revolutionary search product poised to transform e-commerce site search.

Driving revenue, marketing and program management across Willows B2B and B2C offering

In the ever-evolving realm of e-commerce, I led a transformative journey at Macys.com and Bloomingdales.com, redefining upper-funnel discovery experiences driving $8.5B in annual revenue. By weaving together innovative data-driven strategies, I optimized search, SEO, and product grid functionalities, elevating user engagement to new heights. Through A/B testing initiatives, my teams not only unlocked $109M in incremental revenue but also improved the experience for customers.Importantly, I built a strategic partnership with Google, leveraging their LLM-driven Search tool, Google CRS, crafting an AI/ML-driven experience that set the industry standard for retail search. We partnered to drive product strategy for new Generative AI features related to natural language search, LLM search, and search result personalization.Alongside these achievements, I cultivated and guided a dynamic team of six product managers, ranging from seasoned principals to budding entry-level PMs, all while spearheading enterprise-wide initiatives along C-Suite executives in UX, CX, strategy, and merchandising.

Our team led retail and e-commerce innovation at Macys and Bloomingdales. I was responsible for a program that included both live, in-store online chat with real advisors on the sales floors, as well as the Macys live video platform and digital experience. My team created a seamless web, mobile, and in-store experiences for both. The result was a dynamic omnichannel ecosystem that bridged the gap between digital and physical retail for Macys and Bloomingdale shoppers.

As the Director of D2C Digital Product at Casper, I served as the head of the product discipline in the organization and worked to propel Casper to new heights in the digital landscape. I was primarily responsible for our digital revenue, and through A/B Testing our funnel experiences, we were able to improve revenue 10-12% annually to a total $400MM annually. During my time, I also led an effort to replatform Casper's e-commerce software to Salesforce Commerce Cloud. Casper also became one of the first to launch with the Salesforce OMS product. The range of my broad responsibilities also included shaping the digital brand identity, to partnering with the C-Suite on business-critical digital initiatives, to optimizing our operations team workflow, and standing up the leadership PMO.

At Postlight, I served a few leadership roles. As Director of Digital Product, I led a team of 8 product managers working to solve client problems. We shipped apps, websites and other digital . I facilitated a number of strategic workshops with senior client leadership, for clients such as the MTA, McKinsey and LifeScan, a leader in diabetes technology. Later, I took on our head new business role, directly driving ~$4MM in under 6 months. In my dual responsibilities as a director of digital strategy at that time, I lead teams that launched new apps for Nexstar/News Nation, the Audubon Society, and Goldman Sachs, among others. Additionally, I regularly consulted across diverse domains on product architecture, strategy, and operational best best practices, in concert with the agency founders and partners, contributing to tangible results for our clients.

Built the next generation of service tools for 3000+ customer service agents.

At Huge, I: * Led Huge's product partnership with Google for many years. We built a highly scalable CMS platform that powered the Official Google Blog. Check out The Keyword at https://blog.google* For clients such as Vanguard, UTC, Telus and, er, Bob's Discount Furniture, I created roadmaps that define strategic objectives and milestones. These helped organizations sequence digital transformation initiatives and enable customer-centric service design basics. * Spearheaded digital design system initiatives for United Technologies and Telus as a part of their larger digital transformations. My expertise lies in laying the foundations of these kinds of product structures, their growth/governance models, and their go to market strategies. * Defined process standards and best practices for the Huge product management and project management/delivery disciplines. I'm a hybrid trying to spread the gospel that that individuals can smoothly switch between traditional product manager and project manager roles, leading to successful products that get launched on time and on budget (for both our company and the client's).

Led product development and marketing engagements, including:Hewlett Packard Enterprise - Led multiple strategy projects that defined the product roadmap for the HPE.com experienceEMC - An Agile Project Management exploration. Working with a global group of stakeholders, I headed various agile teams handling projects of vast scope. Key engagements included leading large-scale, end-to-end web dev for the global site experience, an Adobe Experience Manager CMS implementation, and creative development teams. Thoughout, I developed, executed and improved agile/scrum processes for development, creative and user experience teams. I took ownership of requirements and led relationships with myriad stakeholders in distributed locations to deliver a great product to our clients - and their customers. Uniqlo - Led end-to-end web development project for UNIQLO on uniqlo.com/us site redesign, a $6.5MM+ project that incorporated over 25 team members, from Creative/UX iteration through development and QA. Utilized scrum and kanban techniques within Jira to maximize efficiency on an ambitious project with aggressive timelines. Collaborated with UX and developers to manage requirements and scope to bring a AEM/CQ5 CMS that integrated e-commerce and brand content to market. Large midwestern Insurance company - NDA here, but worked a UX team to understand the regulations and requirements for their life insurance products. We created wire frames and prototypes for a new e-commerce experience for their insurance products. Helped turn a troubled account around and provide reliable value to a client struggling with digital transformation.Mercedes-Benz - Led multiple concurrent marketing campaigns for web and social activations for mbusa.com, Twitter and Facebook. Worked with small teams on tight timelines to produce strong branded content and shape the Mercedes-Benz digital voice and presence.