Joe Rudden Email & Phone Number

Washington D.C. Metro Area

Senior Designer/Art Director: 2008-2015Concept Development Manager: 2005-2008Responsible for working with the Creative Director for the Affinity Marketing Division to manage creative workflow for over 35 clients. This included development of new art sources, artwork, long-range design initiatives, analysis of sales data to enhance and improve results, year-round project management for multiple divisions, communicating with outside art sources and vendors to execute creative goals, and digitally enhance/produce designs for non-profit card and fundraising efforts.-Developed creative strategies for use of art and creative concepts to be played-out over multiple years, increasing profitability and reducing cost-Defined and managed long term goals for art source development-Increased project speed and efficiency allowing better use of in-house resources-Designed and managed creative content for online advertising (emails, web banners, web sites) which resulted in substantial growth and revenue increases-Creative project management from concept to completion-Proven ability to win customer trust, multi-task, maintain a positive influence with clients, and to identify overt and unspoken expectations-Knowledgeable of leading-edge design software (Adobe CS6, Dreamweaver, Quark, etc…)-Front-end web graphics/creative for Online Marketing and Email campaigns-Analyze data to effectively enhance design and sales performance

Plan and direct design projects from concept to production to publication for a company specializing in print media, corporate design (annual reports, corporate publications, corporate identity, branding), and print management. Lead creative and print management sessions with internal and external resources. Control costs while producing consistently high-quality products. -Spearheaded the technological advance of the company which, in 1992, had no computers or printers; established emphasis on continual upgrading of hardware and software, resulting in ongoing improvements in work speed, design, production, and expanded marketability-Increased project efficiency, reducing project time and increasing billable hours-Consistently met all deadlines-Implemented across-the-board process improvements on print and color management, improving resource management, increasing client volume capacity, reducing editing costs, and increasing profitability