I work as a specialist in optimizing conversion and customer experience through A/B testing, personalization and utilizing digital data and analytics to drive decisions. After a run in the automotive industry, I found my calling in the world of digital marketing. Hired by Thomson Reuters in 2012, I was tasked with starting a testing and optimization program from scratch. One of my very first tests led to a ridiculous 1400% lift in conversions. I was hooked. Utilizing data, psychology, and UX principles to enhance conversion has resulted in hundreds of experiments run over the last 7+ years. Found tons of success in personalization as well. Specifically over the last three and a half years, I have grown a personalization standard that has resulted in consistent growth in both the number of experiences run (300+ in 2019) and the value of each experience.Adobe power use of Target, Analytics, Recommendations, Search & Promote, and DTM. Led or consulted on several implementation projects for each. Serve as enterprise admin for Adobe Experience CloudHighlights:•Spoke at 12 digital conferences on various optimization topics: How to Build an Optimization Program Finding Success as a One Person Testing Team Putting a Real Value on an Optimization Program Personalization at Scale•Won first ever “Test of the Year” award at Adobe Summit•Won Audience Choice award at Adobe Summit for Personalization•Inventor of several optimization innovations: PARI Reporting: method to assign revenue impact to test results Audience Affinity for Lead Gen Programmed Personalization Campaign Branding Content Recommendations•Average lift of 31% for all testing efforts in the last full year•Personalization strategy drove 18-20% average conversion increase•YOY growth in revenue impact of testing - tracking $3.5M in 2019•Featured in online case studies and blog articles•Consulted with numerous companies on optimization. All have adopted some aspects of my program