Steve Rude
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Steve Rude Email & Phone Number

Sr. Manager, Testing and Optimization at Thomson Reuters
Location: Greater Minneapolis-St. Paul Area, United States, United States 4 work roles 1 school
1 work email found @tr.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Thomson Reuters
Role
Sr. Manager, Testing and Optimization
Location
Greater Minneapolis-St. Paul Area, United States, United States
Company size
35941 employees

Who is Steve Rude? Overview

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Steve Rude is listed as Sr. Manager, Testing and Optimization at Thomson Reuters, a company with 35941 employees, based in Greater Minneapolis-St. Paul Area, United States, United States. AeroLeads shows a work email signal at tr.com and a matched LinkedIn profile for Steve Rude.

Steve Rude previously worked as Sr. Manager, Testing & Optimization at Thomson Reuters and Owner at Src. Steve Rude holds Bachelor'S Degree, Marketing And Economics from University Of Wisconsin-River Falls.

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Email format at Thomson Reuters

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{first}.{last}@tr.com
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Profile bio

About Steve Rude

I work as a specialist in optimizing conversion and customer experience through A/B testing, personalization and utilizing digital data and analytics to drive decisions. After a run in the automotive industry, I found my calling in the world of digital marketing. Hired by Thomson Reuters in 2012, I was tasked with starting a testing and optimization program from scratch. One of my very first tests led to a ridiculous 1400% lift in conversions. I was hooked. Utilizing data, psychology, and UX principles to enhance conversion has resulted in hundreds of experiments run over the last 7+ years. Found tons of success in personalization as well. Specifically over the last three and a half years, I have grown a personalization standard that has resulted in consistent growth in both the number of experiences run (300+ in 2019) and the value of each experience.Adobe power use of Target, Analytics, Recommendations, Search & Promote, and DTM. Led or consulted on several implementation projects for each. Serve as enterprise admin for Adobe Experience CloudHighlights:•Spoke at 12 digital conferences on various optimization topics: How to Build an Optimization Program Finding Success as a One Person Testing Team Putting a Real Value on an Optimization Program Personalization at Scale•Won first ever “Test of the Year” award at Adobe Summit•Won Audience Choice award at Adobe Summit for Personalization•Inventor of several optimization innovations: PARI Reporting: method to assign revenue impact to test results Audience Affinity for Lead Gen Programmed Personalization Campaign Branding Content Recommendations•Average lift of 31% for all testing efforts in the last full year•Personalization strategy drove 18-20% average conversion increase•YOY growth in revenue impact of testing - tracking $3.5M in 2019•Featured in online case studies and blog articles•Consulted with numerous companies on optimization. All have adopted some aspects of my program

Listed skills include A/B Testing, Personalization, Adobe Analytics, Adobe Target, and 30 others.

Current workplace

Steve Rude's current company

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Thomson Reuters
Thomson Reuters
Sr. Manager, Testing and Optimization
Saint Paul, MN, US
Website
tr.com
Employees
35941
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4 roles

Steve Rude work experience

A career timeline built from the work history available for this profile.

Sr. Manager, Testing & Optimization

Current
Thomson Reuters

Toronto, ON, CA

Apr 2012 - Present

Owner

Current
Src

Providing network and IT consulting, implementation and installation services.

May 2012 - Present
Team & coworkers

Colleagues at Thomson Reuters

Other employees you can reach at tr.com. View company contacts for 35941 employees →

HS Harveen Sandhu Harveen Sandhu Colleague at Thomson ReutersBengaluru, Karnataka, India, India View → IM Ian Miller Ian Miller Colleague at Thomson ReutersGreater Minneapolis-St. Paul Area, United States View → AH Adam Hills Adam Hills Colleague at Thomson ReutersChelmsford, England, United Kingdom, United Kingdom View → CJ Connie Johnson Connie Johnson Colleague at Thomson ReutersHammond, Wisconsin, United States, United States View → MO Marjory Ocampo Marjory Ocampo Colleague at Thomson ReutersMetro Manila, National Capital Region, Philippines, Philippines View → SS Siddharth Singh Siddharth Singh Colleague at Thomson ReutersBengaluru, Karnataka, India, India View → SR Sandeep Reddy Sandeep Reddy Colleague at Thomson ReutersAndhra Pradesh, India, India View → SR Sarala Reddy Sarala Reddy Colleague at Thomson ReutersRaritan, New Jersey, United States, United States View → SP Shivaraj P Shivaraj P Colleague at Thomson ReutersWashim, India, India View → SO Stephen Ontiveros Stephen Ontiveros Colleague at Thomson ReutersHouston, Texas, United States, United States View →
1 education record

Steve Rude education

  • University Of Wisconsin-River Falls
    University Of Wisconsin-River Falls
    Marketing And Economics
FAQ

Frequently asked questions about Steve Rude

Quick answers generated from the profile data available on this page.

What company does Steve Rude work for?

Steve Rude works for Thomson Reuters.

What is Steve Rude's role at Thomson Reuters?

Steve Rude is listed as Sr. Manager, Testing and Optimization at Thomson Reuters.

What is Steve Rude's email address?

AeroLeads has found 1 work email signal at @tr.com for Steve Rude at Thomson Reuters.

Where is Steve Rude based?

Steve Rude is based in Greater Minneapolis-St. Paul Area, United States, United States while working with Thomson Reuters.

What companies has Steve Rude worked for?

Steve Rude has worked for Thomson Reuters, Src, and Casa De Pelo.

Who are Steve Rude's colleagues at Thomson Reuters?

Steve Rude's colleagues at Thomson Reuters include Harveen Sandhu, Ian Miller, Adam Hills, Connie Johnson, and Marjory Ocampo.

How can I contact Steve Rude?

You can use AeroLeads to view verified contact signals for Steve Rude at Thomson Reuters, including work email, phone, and LinkedIn data when available.

What schools did Steve Rude attend?

Steve Rude holds Bachelor'S Degree, Marketing And Economics from University Of Wisconsin-River Falls.

What skills is Steve Rude known for?

Steve Rude is listed with skills including A/B Testing, Personalization, Adobe Analytics, Adobe Target, Conversion Optimization, Roi Optimization, Adobe Recommendations, and Adobe Search And Promote.

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